E-commerce Growth Hacker

Placements24; Pietermaritzburg; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Flexible working arrangements

Job summary

Placements24 in Pietermaritzburg, KwaZulu-Natal, is seeking an exceptional E-commerce Growth Hacker to drive growth across digital channels and optimize the customer journey. You will identify opportunities, run data-driven experiments, and collaborate with marketing, product and sales to maximize online revenue.

The role requires a strong background in growth marketing, analytics, and A/B testing, with hands-on experience across SEO/SEM, email, social media, and content strategies.

Qualifications

• Proven track record in growth hacking, digital marketing, or e-commerce with measurable results.
• Strong analytical skills and data-driven decision making.
• Experience with analytics platforms (GA, Adobe Analytics) and CRM/automation tools.
• Hands-on with multiple digital channels: SEO, SEM, social, email, affiliate marketing.
• Excellent understanding of the online customer journey across platforms.
• Creative thinker who experiments and tests to optimize growth.
• Cross-functional collaboration with marketing, product and sales teams.

Responsibilities

• Develop and implement growth hacking strategies across all digital touchpoints (social, email, SEO/SEM, content).
• Analyze data to identify trends and optimize customer acquisition and retention funnels.
• Conduct A/B tests on landing pages, user flows, ads, and promotions to boost conversions.
• Collaborate with marketing, product and sales to align strategy and execution.
• Manage and optimize paid campaigns on Google Ads, Facebook Ads, Instagram Ads for ROI.
• Stay updated on industry trends and best practices in e-commerce and marketing.
• Monitor KPIs and report on campaign performance and growth initiatives.
• Identify new marketing channels and partnership opportunities to expand reach.

Skills

Growth hacking

Digital marketing

Data analytics

AB testing

SEO/SEM

Campaign management

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

HubSpot

Marketing automation tools

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce platform, is seeking an exceptionally talented and results-driven E-commerce Growth Hacker to join their innovative team in Pietermaritzburg, KwaZulu-Natal . This is a unique opportunity to make a significant impact on the company's online presence and revenue streams. The ideal candidate will possess a blend of analytical prowess, creative marketing strategies, and a deep understanding of digital consumer behavior. You will be instrumental in identifying and capitalizing on new growth opportunities, optimizing user journeys, and driving conversions across various digital channels. If you thrive in a fast-paced environment and are passionate about leveraging data to fuel exponential growth, this role is for you.

Key Responsibilities

• Develop and implement innovative growth hacking strategies across all digital touchpoints, including social media, email marketing, SEO/SEM, and content marketing.


• Conduct in-depth data analysis to identify trends, customer insights, and areas for optimization in the customer acquisition and retention funnels.


• A/B test various hypotheses related to landing pages, user flows, ad creatives, and promotional offers to maximize conversion rates.


• Collaborate closely with the marketing, product, and sales teams to ensure cohesive strategy execution and alignment with business objectives.


• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads, ensuring a strong ROI.


• Stay abreast of the latest industry trends, tools, and best practices in e-commerce and digital marketing to continuously innovate.


• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance, growth initiatives, and overall e-commerce health.


• Identify and test new marketing channels and partnership opportunities to expand reach and acquire new customers.

Requirements

• Proven track record of success in a growth hacking, digital marketing, or e-commerce role, with demonstrable experience in driving significant growth.


• Strong analytical skills with proficiency in using data analytics tools such as Google Analytics, Adobe Analytics, or similar.


• Expertise in A/B testing methodologies and tools.


• Hands-on experience with various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.


• Excellent understanding of e-commerce platforms and the online customer journey.


• Creative thinker with a passion for problem-solving and experimenting.


• Strong project management and communication skills, with the ability to collaborate effectively with cross-functional teams.


• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.


• Experience with CRM systems and marketing automation tools is a plus.

Benefits

• Our client offers a competitive salary package, performance-based bonuses, and opportunities for professional development and career advancement.


• Employees will enjoy a dynamic and collaborative work environment, comprehensive health benefits, and the chance to work on exciting projects in the thriving e-commerce sector of Pietermaritzburg .


• This role also includes flexible working arrangements and the opportunity to shape the future growth of a leading online retailer.