Senior E-commerce Growth Hacker & Social Media Strategist

Placements24; Johannesburg; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary + bonuses

Hybrid work model

Professional development

Health and wellness benefits

Product discounts

Descripción de la vacante

Placements24 is seeking a Senior E-commerce Growth Hacker & Social Media Strategist for their Johannesburg, Gauteng team. You will drive customer acquisition, engagement, and conversion across digital platforms, blending ecommerce best practices with viral social media tactics.

The role requires a data-driven mindset, consumer psychology, and strong analytics to scale online revenue. You will work with marketing, sales, and product teams to optimize the customer journey and deliver measurable

Formación

• Bachelor's degree in Marketing or related field.
• Proven experience in e-commerce growth hacking and social media management.
• Strong analytics and data-driven decision-making.
• Familiarity with Google Analytics and Meta Business Suite.
• Experience with e-commerce platforms like Shopify or Magento.

Responsabilidades

• Develop and execute comprehensive e-commerce growth strategies including CRO and personalized journeys.
• Create and manage engaging social media campaigns across Instagram, Facebook, TikTok, and LinkedIn.
• Analyze campaign performance data, website analytics, and customer feedback to identify trends.
• Manage the social media content calendar, ensuring a consistent brand voice and aesthetic.
• Oversee paid social media advertising budgets and optimize CAC/ROI.
• Collaborate with marketing to integrate social media with broader campaigns.
• Monitor online conversations and manage the brand's reputation across channels.
• Report KPIs to senior management with actionable recommendations.
• Stay abreast of competitor activities and industry best practices.

Conocimientos

Growth hacking

Social media management

Data analysis

SEO basics

Content creation

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Meta Business Suite

Shopify

Magento

Descripción del empleo

About the Role

Our client, a dynamic and rapidly expanding online retailer, is seeking an experienced and data-driven Senior E-commerce Growth Hacker & Social Media Strategist to join their innovative team in Johannesburg, Gauteng . This pivotal role will be instrumental in driving significant customer acquisition, engagement, and conversion across multiple digital platforms. You will be at the forefront of developing and implementing cutting-edge strategies that blend e-commerce best practices with viral social media tactics. The ideal candidate possesses a deep understanding of consumer psychology, digital marketing analytics, and the ever-evolving social media landscape. This is an exciting opportunity to make a tangible impact on a growing brand and shape its online presence. We are looking for a proactive individual who thrives in a fast-paced environment and is passionate about achieving measurable results. The position requires a strategic thinker with a hands-on approach to campaign execution and optimization, ensuring alignment with overall business objectives and brand identity. Your expertise will directly contribute to scaling our client's online footprint and revenue streams through innovative digital marketing initiatives. The collaborative nature of this role means you will work closely with various departments, including marketing, sales, and product development, to ensure a cohesive and effective customer journey. We are committed to fostering a culture of continuous learning and development, encouraging you to bring fresh ideas and stay ahead of industry trends.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies, including A/B testing, conversion rate optimization (CRO), and personalized customer journeys.
• Create and manage engaging, high-performing social media campaigns across platforms such as Instagram, Facebook, TikTok, and LinkedIn, tailored to specific target audiences.
• Analyze campaign performance data, website analytics, and customer feedback to identify trends, insights, and areas for improvement.
• Manage the social media content calendar, ensuring a consistent brand voice and aesthetic, and maximizing audience interaction.
• Oversee paid social media advertising budgets, optimizing for ROI and customer acquisition cost (CAC).
• Identify and leverage emerging social media trends and platform features to drive organic reach and engagement.
• Collaborate with the marketing team to integrate social media and e-commerce strategies with broader campaigns.
• Monitor online conversations and manage the brand's reputation across social channels.
• Report on key performance indicators (KPIs) to senior management, providing actionable recommendations.
• Stay abreast of competitor activities and industry best practices in e-commerce and social media marketing.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of proven experience in e-commerce growth hacking and social media management, preferably within a consumer-facing brand.
• Demonstrated success in driving significant growth in online sales and social media engagement.
• In-depth knowledge of social media platforms, analytics tools (e.g., Google Analytics, "Meta Business Suite"), and CRO methodologies.
• Proficiency in data analysis and the ability to translate insights into actionable strategies.
• Excellent content creation and copywriting skills, with a keen eye for visual design and brand consistency.
• Experience with paid social advertising platforms and budget management.
• Strong understanding of SEO principles and their integration with e-commerce and social media.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility between home and office.
• Opportunities for professional development and continuous learning.
• A vibrant and collaborative work environment in Johannesburg, Gauteng .
• Discounts on company products and services.
• Comprehensive health and wellness benefits.
• Contribute to the growth of a forward-thinking online business.