E-commerce Growth Specialist

Placements24; Upington; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid and retirement fund

Generous annual leave

Professional development

Employee discounts

Hybrid model

Direct impact on growth trajectory

Job summary

Placements24 in Upington, Northern Cape, is seeking an E-commerce Growth Specialist to accelerate online presence and revenue. You will leverage data analysis, experimentation, and digital channels to drive acquisition, engagement, and retention in a hybrid work setup.

You will run data-driven campaigns across paid social, SEM, email, and SEO; perform A/B tests; analyze funnels; and report insights to guide product and marketing teams.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum 3 years in e-commerce, digital marketing, or growth roles.
• Proven ability to drive growth via experimentation and data analysis.
• Proficiency with analytics tools (Google Analytics, Mixpanel) and A/B testing platforms.
• Strong understanding of e-commerce customer journeys and conversion funnels.
• Experience with SEO, SEM, social ads, and email marketing.

Responsibilities

• Develop data-driven growth strategies across digital channels, including paid social, SEM, email, and SEO.
• Conduct A/B tests and multivariate experiments to optimize conversions.
• Analyze customer journey data to identify UX bottlenecks and improvement opportunities.
• Monitor CAC, CLV, conversion and retention metrics.
• Identify and explore new growth channels and opportunities.
• Collaborate with marketing, product, and UX to implement growth initiatives.
• Generate detailed reports on campaign performance and experiment results.
• Stay current with industry trends and growth hacking techniques.
• Optimize marketing automation workflows to improve engagement and retention.
• Manage relationships with external agencies or vendors as needed.

Skills

Analytics

A/B testing

Growth marketing

Cross-functional

SEM/SEO

Email marketing

CRM familiarity

Data storytelling

Education

Bachelor's in Marketing or related

Tools

Google Analytics

Mixpanel

A/B testing tools

Job description

About the Role

Our client, a rapidly scaling e-commerce venture, is seeking a driven and innovative E-commerce Growth Specialist to accelerate their online market presence and revenue. This role is central to identifying and implementing strategies that enhance customer acquisition, engagement, and retention. You will leverage data analysis, experimentation, and a deep understanding of digital marketing channels to drive measurable growth. The ideal candidate is a proactive problem-solver with a proven ability to test and iterate on new ideas. This position offers a rewarding career opportunity based in Upington, Northern Cape , with a flexible hybrid work model that balances focused independent work with collaborative team sessions.

Key Responsibilities

• Develop and execute data-driven growth strategies across various digital channels, including paid social, SEM, email marketing, and SEO.
• Conduct A/B tests and multivariate experiments to optimize conversion rates on the e-commerce website and landing pages.
• Analyze customer journey data to identify bottlenecks and opportunities for improvement in user experience.
• Monitor key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), conversion rates, and retention rates.
• Identify and explore new growth channels and emerging marketing opportunities.
• Collaborate with marketing, product, and UX teams to implement growth initiatives and optimize the customer funnel.
• Generate detailed reports on campaign performance and growth experiment results, providing actionable insights.
• Stay current with industry trends, digital marketing best practices, and new growth hacking techniques.
• Optimize marketing automation workflows to improve customer engagement and retention.
• Manage relationships with external agencies or vendors as needed for growth-related projects.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Minimum of 3 years of experience in e-commerce, digital marketing, or a growth-focused role.
• Demonstrated experience in driving measurable growth through experimentation and data analysis.
• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing platforms.
• Strong understanding of the full e-commerce customer journey and conversion funnels.
• Experience with digital marketing channels such as SEO, SEM, social media advertising, and email marketing.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication and collaboration abilities, especially within a hybrid work environment.
• Proactive mindset with a passion for continuous learning and experimentation.
• Familiarity with CRM systems and marketing automation tools is a plus.

Benefits

• Competitive salary package, reflecting expertise and contribution to growth.
• Performance-based bonus structure tied to achieving growth targets.
• Contribution towards medical aid and retirement fund.
• Generous annual leave and paid time off.
• Opportunities for professional development and advanced training in growth marketing.
• Employee discounts on Our client's products.
• A dynamic and innovative work environment with a flexible hybrid model.
• Direct impact on the company's growth trajectory and success.