Senior E-commerce Growth Manager

Placements24; Johannesburg; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Health and wellness benefits

Professional development

Hybrid work environment

Employee discounts

Job summary

Placements24 is seeking a Senior E-commerce Growth Manager to lead online growth across digital channels in Johannesburg, Gauteng. You will drive customer acquisition, retention, and revenue through data-driven strategies, CRO, and optimized campaigns, with a strong emphasis on social media, paid media, and analytics.

The role requires 5+ years in e-commerce growth, proficiency with Shopify/WooCommerce and analytics tools, and a track record of delivering growth in competitive online markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years of e-commerce management with growth hacking and digital marketing focus.
• Proven experience in managing paid media campaigns (SEM, social media ads).
• Experience developing social media strategies that drive engagement and sales.
• Familiarity with Shopify/WooCommerce and analytics tools (GA, Adobe Analytics).

Responsibilities

• Develop and execute e-commerce growth strategies (acquisition, CRO, CLV).
• Manage paid advertising campaigns to drive traffic and sales.
• Oversee social media marketing, content strategy, community management, influencer collaborations.
• Analyze website data, customer behavior, and market trends for opportunities.
• Collaborate with marketing, product, and IT for seamless e-commerce initiatives.
• Manage budget and ROI, allocate resources efficiently.
• Conduct A/B testing to maximize conversions.
• Stay updated on e-commerce trends and best practices.

Skills

Growth hacking

Digital marketing

Paid media management

Social media strategy

Data analytics

Shopify/WooCommerce

Google Analytics

Adobe Analytics

SEO

CRO

CRM

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Master's degree (advantage)

Tools

Shopify

WooCommerce

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce business, is seeking a highly motivated and experienced Senior E-commerce Growth Manager to join their team in Johannesburg, Gauteng. This pivotal role is responsible for driving online sales, customer acquisition, and retention strategies across all digital channels. You will be instrumental in shaping the future of our client's online presence, leveraging data-driven insights to optimize campaigns and enhance the customer journey. The ideal candidate will possess a deep understanding of e-commerce best practices, a passion for social media marketing, and a proven track record of achieving significant growth in competitive online markets. This role offers a unique opportunity to make a substantial impact within a forward-thinking company.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies, including customer acquisition, conversion rate optimization (CRO), and customer lifetime value (CLV) enhancement.


• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Meta Ads, etc.) to drive traffic and sales.


• Oversee social media marketing efforts, including content strategy, community management, and influencer collaborations, to build brand awareness and engagement.


• Analyze website performance data, customer behavior, and market trends to identify opportunities for improvement and innovation.


• Collaborate with cross-functional teams (marketing, product, IT) to ensure seamless integration of e-commerce initiatives.


• Manage the e-commerce budget, tracking ROI and ensuring efficient allocation of resources.


• Conduct A/B testing on website elements, marketing campaigns, and promotional offers to maximize conversion rates.


• Stay abreast of the latest e-commerce trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.


• Minimum of 5 years of experience in e-commerce management, with a strong focus on growth hacking and digital marketing.


• Proven experience in managing and optimizing paid media campaigns (SEM, social media advertising).


• Demonstrated success in developing and implementing social media strategies that drive engagement and sales.


• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).


• Strong understanding of SEO, CRO, email marketing, and CRM principles.


• Excellent analytical, problem-solving, and project management skills.


• Exceptional communication and interpersonal abilities, with the capacity to influence stakeholders.


• Experience working in the Johannesburg, Gauteng market is advantageous.

Benefits

• Competitive salary package commensurate with experience.


• Performance-based bonuses and incentives.


• Comprehensive health and wellness benefits.


• Opportunities for professional development and career advancement.


• A collaborative and innovative work environment.


• Hybrid work arrangement offering flexibility between office and remote work.


• Employee discounts on our client's products.