E-commerce Growth Marketing Manager

Placements24; Centurion; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Medical, dental and vision insurance

Professional development budget

On-site perks and Centurion office

Generous paid time off

Job summary

Placements24 is seeking an innovative and data-driven E-commerce Growth Marketing Manager based in Centurion, Gauteng. You will accelerate growth, optimize customer acquisition, and maximize lifetime value in a competitive online marketplace.

You will design and execute full-funnel growth strategies across digital advertising, SEO, email marketing, social media, and CRO, collaborating with product, UX/UI and development teams to improve the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Economics or related quantitative field.
• Minimum 7 years of digital marketing with a strong focus on e-commerce growth and performance marketing.
• Proficiency in marketing analytics tools, CRM systems, and marketing automation platforms.
• Expertise in SEO, SEM, paid social media, email marketing, and CRO.
• Strong analytical and problem‑solving skills, with the ability to interpret complex data sets.

Responsibilities

• Develop data-driven growth strategy to drive customer acquisition, retention, and revenue growth.
• Manage and optimize paid advertising campaigns across various channels (Google Ads, Social Media Ads, etc.) to maximize ROI.
• Oversee and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for increased engagement and conversion.
• Implement and analyze conversion rate optimization (CRO) initiatives on the e-commerce website.
• Utilize analytics tools to track KPIs, identify trends, and provide actionable insights.
• Manage social media marketing efforts to enhance brand visibility and drive traffic.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Collaborate with product, UX/UI, and development teams to ensure a seamless customer journey.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Skills

Data-driven mindset

Growth marketing

Digital marketing

Paid advertising

SEO

Email marketing

CRO

Analytics tools

CRM systems

Marketing automation

Leadership

Education

Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field

Tools

Google Analytics

CRM systems

Marketing automation platforms

SEO tools

Job description

About the Role

Our client, a prominent entity within the South African e-commerce sector, is actively searching for an innovative and data-driven E-commerce Growth Marketing Manager to be based at their Centurion, Gauteng headquarters. This critical role is designed for an individual who thrives on accelerating growth, optimizing customer acquisition, and maximizing lifetime value within a competitive online marketplace. You will be responsible for devising and executing comprehensive growth strategies that encompass digital advertising, SEO, email marketing, social media, and conversion rate optimization. The ideal candidate possesses a deep analytical understanding, a creative flair for marketing initiatives, and a proven track record of delivering significant, measurable growth in e-commerce environments. This is an exceptional opportunity to make a substantial impact on our client's trajectory and lead transformative growth initiatives. You will collaborate closely with cross-functional teams, leveraging data insights to drive strategic decisions and campaign effectiveness in a fast-paced setting.

Key Responsibilities

• Develop and implement a data-driven growth marketing strategy to drive customer acquisition, retention, and revenue growth.
• Manage and optimize paid advertising campaigns across various channels (Google Ads, Social Media Ads, etc.) to maximize ROI.
• Oversee and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for increased engagement and conversion.
• Implement and analyze conversion rate optimization (CRO) initiatives on the e-commerce website.
• Utilize analytics tools (e.g., Google Analytics) to track key performance indicators (KPIs), identify trends, and provide actionable insights.
• Manage social media marketing efforts to enhance brand visibility and drive traffic.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Collaborate with product, UX/UI, and development teams to ensure a seamless customer journey.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 7 years of experience in digital marketing, with a strong focus on e-commerce growth and performance marketing.
• Demonstrated success in driving significant revenue growth through various digital channels.
• Proficiency in marketing analytics tools, CRM systems, and marketing automation platforms.
• Expertise in SEO, SEM, paid social media, email marketing, and CRO.
• Strong analytical and problem‑solving skills, with the ability to interpret complex data sets.
• Excellent communication, collaboration, and leadership abilities.
• Experience managing marketing budgets and external agencies.
• Knowledge of A/B testing methodologies and implementation.
• A passion for continuous learning and staying ahead of digital marketing trends.

Benefits

• Competitive salary package with performance-based incentives.
• Comprehensive medical, dental, and vision insurance.
• Opportunity to lead growth strategies for a major e-commerce player.
• Professional development budget and continuous learning opportunities.
• On‑site perks and a vibrant office culture in Centurion .
• Generous paid time off and holiday schedule.
• Access to cutting‑edge marketing technology and tools.