E-commerce Growth Marketing Lead

Placements24; Upington; Híbrido; ZAR 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model in Upington

Executive health, dental and vision

Relocation assistance

Descripción de la vacante

Placements24 is seeking an E-commerce Growth Marketing Lead in Upington, Northern Cape. This senior role demands a data-obsessed, strategic leader responsible for driving customer acquisition, revenue, and market share growth across digital channels.

You will develop and execute innovative growth strategies, leverage analytics, and mentor a team to scale performance marketing efforts. The ideal candidate has 7+ years in e-commerce marketing, strong proficiency in SEM, paid social, email, and

Formación

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• MBA or Master’s degree preferred.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a significant focus on growth and performance marketing.
• Demonstrated success in scaling e-commerce businesses through data-driven strategies and experimentation.

Responsabilidades

• Develop and implement a holistic e-commerce growth strategy focused on customer acquisition, conversion rate optimization, retention, and lifetime value.
• Lead and manage performance marketing channels, including SEM, paid social, display advertising, affiliate marketing, and email marketing, to achieve aggressive growth targets.
• Drive experimentation and A/B testing across the entire customer funnel, from acquisition landing pages to checkout and post-purchase flows.
• Analyze complex data sets using web analytics, CRM, and other tools to identify growth opportunities and inform strategic decisions.
• Oversee the creation and optimization of compelling marketing campaigns, ensuring alignment with brand messaging and customer segmentation.
• Collaborate closely with product, engineering, sales, and operations teams to ensure cohesive execution of growth initiatives.
• Manage marketing budgets effectively to maximize ROI and achieve defined KPIs.
• Stay ahead of industry trends, emerging technologies, and best practices in e-commerce growth marketing.
• Mentor and develop a team of marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.
• Report on growth metrics, campaign performance, and strategic initiatives to senior leadership.

Conocimientos

Growth marketing

A/B testing

Data analysis

Budget management

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field

MBA or Master’s degree preferred

Herramientas

Google Analytics

Mixpanel

SQL

CRM systems

Marketing automation tools

Descripción del empleo

About the Role

Our client is seeking a visionary and data-obsessed E-commerce Growth Marketing Lead to spearhead growth initiatives from their offices in Upington, Northern Cape. This senior role requires a strategic thinker with a proven history of driving significant customer acquisition, revenue, and market share growth in the competitive e-commerce landscape. You will be responsible for developing and executing innovative growth strategies across all digital channels, leveraging analytics, experimentation, and a deep understanding of the customer journey. The ideal candidate is a hands-on leader, passionate about testing, optimization, and finding scalable growth levers. Join a forward-thinking company poised for significant expansion.

Key Responsibilities

• Develop and implement a holistic e-commerce growth strategy focused on customer acquisition, conversion rate optimization, retention, and lifetime value.
• Lead and manage performance marketing channels, including SEM, paid social, display advertising, affiliate marketing, and email marketing, to achieve aggressive growth targets.
• Drive experimentation and A/B testing across the entire customer funnel, from acquisition landing pages to checkout and post-purchase flows.
• Analyze complex data sets using web analytics, CRM, and other tools to identify growth opportunities and inform strategic decisions.
• Oversee the creation and optimization of compelling marketing campaigns, ensuring alignment with brand messaging and customer segmentation.
• Collaborate closely with product, engineering, sales, and operations teams to ensure cohesive execution of growth initiatives.
• Manage marketing budgets effectively to maximize ROI and achieve defined KPIs.
• Stay ahead of industry trends, emerging technologies, and best practices in e-commerce growth marketing.
• Mentor and develop a team of marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.
• Report on growth metrics, campaign performance, and strategic initiatives to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• MBA or Master's degree preferred.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a significant focus on growth and performance marketing.
• Demonstrated success in scaling e-commerce businesses through data-driven strategies and experimentation.
• Expertise in performance marketing channels (SEM, Paid Social, Affiliate, Email), CRO, and analytics platforms (e.g., Google Analytics, Mixpanel).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and strategies.
• Proven experience in managing large marketing budgets and optimizing for ROAS and CPA.
• Excellent leadership, communication, and project management skills.
• Experience with marketing automation tools and CRM systems.
• Proficiency in SQL or other data manipulation tools is a strong advantage.
• A strategic mindset combined with a hands-on, execution-oriented approach.

Benefits

• Executive-level compensation package, including a competitive base salary and significant performance-based bonuses.
• Hybrid work model offering flexibility within Upington, Northern Cape.
• Comprehensive executive health, dental, and vision insurance.
• Generous long-term incentive plan and retirement contributions.
• Significant professional development budget, including conferences and executive coaching.
• Exclusive employee discounts and perks.
• Opportunity to lead a critical function in a rapidly growing company.
• Relocation assistance may be available for qualified candidates.