E-commerce Growth Marketing Lead

Placements24; LegKraal Gate; On-site; ZAR 800,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Career advancement

Medical aid

Retirement planning

Job summary

Placements24 in Mahikeng, North West, seeks a visionary E-commerce Growth Marketing Lead to drive acquisition, conversion, and revenue growth. You will lead paid channels, CRO, and lifecycle marketing across a cross-functional team to achieve aggressive targets.

The role requires 5+ years in growth or performance marketing for e-commerce, with a strong analytics mindset and leadership capability. Based on-site in Mahikeng with competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Minimum of 5 years in growth or performance marketing with e-commerce focus.
• Proven track record of data-driven growth strategies.
• Experience managing paid channels (Google Ads, Meta Ads, etc.).
• Proficiency in web analytics and A/B testing.

Responsibilities

• Develop and implement growth marketing strategies for customer acquisition, engagement, and retention.
• Lead paid channels (Google Ads, Meta Ads, etc.) optimizing ROI.
• Drive CRO via A/B testing and UX improvements.
• Oversee email marketing, segmentation, and lifecycle programs.
• Analyze CAC, LTV, conversions, and churn; provide insights.
• Collaborate with product, tech, and creative teams.
• Manage budgets and allocate resources across channels.
• Stay updated on trends and emerging tools in growth marketing.
• Build and mentor a high-performing growth team.
• Develop reporting frameworks to track progress.

Skills

Growth marketing

Performance marketing

Leadership

Analytics

Communication

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads

A/B testing platforms

Job description

About the Role

Our client, a rapidly scaling e-commerce company, is seeking a visionary and data-driven E-commerce Growth Marketing Lead to spearhead their expansion efforts. This pivotal role, based in Mahikeng, North West , will be responsible for developing and executing innovative marketing strategies aimed at accelerating customer acquisition, increasing conversion rates, and driving sustainable revenue growth. The ideal candidate will possess a proven track record in performance marketing, a deep understanding of the e-commerce customer journey, and a passion for testing and iterating to achieve aggressive growth targets. You will lead a cross-functional team and leverage a variety of digital channels to achieve ambitious marketing objectives. This is an unparalleled opportunity to shape the growth trajectory of a dynamic online business.

Key Responsibilities

• Develop and implement comprehensive growth marketing strategies for the e-commerce platform, focusing on customer acquisition, engagement, and retention.
• Lead and manage all paid acquisition channels, including SEM, social media advertising, display, and affiliate marketing, optimizing for performance and ROI.
• Drive conversion rate optimization (CRO) initiatives through A/B testing, user experience improvements, and data analysis.
• Oversee email marketing strategies, customer segmentation, and lifecycle marketing programs to enhance customer loyalty and lifetime value.
• Analyze key marketing and e-commerce metrics (CAC, LTV, conversion rates, churn) and provide actionable insights and recommendations.
• Collaborate closely with product, tech, and creative teams to develop and launch new growth initiatives.
• Manage marketing budgets effectively, ensuring efficient allocation of resources across channels.
• Stay abreast of the latest trends, tools, and technologies in growth marketing and e-commerce.
• Build, mentor, and lead a high-performing growth marketing team.
• Develop and refine reporting frameworks to track progress against growth objectives.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of progressive experience in growth marketing, performance marketing, or a similar role, with a strong emphasis on e-commerce.
• Demonstrated success in developing and executing data-driven growth strategies that have achieved significant results.
• Expertise in managing and optimizing paid acquisition channels (Google Ads, Meta Ads, etc.).
• Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing platforms.
• Strong understanding of customer journey mapping, conversion funnels, and retention strategies.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong leadership and team management capabilities.
• Exceptional communication and presentation skills.
• Experience with marketing automation and CRM platforms is highly desirable.

Benefits

Our client offers a competitive salary, an attractive bonus structure, opportunities for career advancement, and a dynamic work environment. Employees will receive comprehensive benefits including medical aid, retirement planning, and the chance to work in Mahikeng, North West .