E-commerce Growth Marketing Manager

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Career development

Job summary

Placements24 is representing a rapidly growing online retailer in Johannesburg seeking an E-commerce Growth Marketing Manager. You will drive customer acquisition, retention, and revenue growth across SEO, paid media, email, and social channels.

Responsibilities include optimizing campaigns, analyzing data, and collaborating with merchandising and product teams to create a cohesive customer journey in a hybrid Johannesburg environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or related field.
• 4–6 years of experience in e-commerce marketing with a track record of growth.
• Strong knowledge of digital channels (SEO, SEM, social, email, affiliate).
• Experience with e-commerce platforms (Shopify, Magento, WooCommerce) and analytics tools (GA, Adobe Analytics).
• Experience managing paid campaigns and optimizing ROI.
• Analytical skills to translate data into actionable strategies.
• Hybrid work experience in Johannesburg is preferred.

Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to drive traffic, conversions, and CLV.
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other channels.
• Oversee and enhance SEO efforts to improve organic visibility.
• Develop and execute email marketing campaigns with segmentation, automation, and A/B testing.
• Manage social media marketing to build brand awareness and drive sales.
• Analyze website metrics and campaign results to identify growth opportunities.
• Collaborate with creative teams to develop marketing assets and content.
• Manage e-commerce marketing budget and resource allocation.
• Stay updated with e-commerce trends and best practices.
• Work with merchandising, product, and customer service to ensure a cohesive customer experience.

Skills

Data analytics

ROI optimization

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Shopify

Magento

WooCommerce

Google Analytics

Adobe Analytics

Google Ads

Meta Ads

Job description

About the Role

Our client, a rapidly expanding online retail powerhouse, is seeking a results-driven E-commerce Growth Marketing Manager to join their innovative team in Johannesburg, Gauteng . This dynamic role will be instrumental in driving customer acquisition, retention, and overall revenue growth for our diverse range of online brands. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, leveraging data analytics to optimize campaigns and maximize ROI. This hybrid position offers a balance of in-office collaboration and focused remote work, enabling you to contribute effectively to our ambitious growth objectives in the bustling Johannesburg, Gauteng market.

Key Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
• Oversee and enhance Search Engine Optimization (SEO) efforts to improve organic search visibility.
• Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
• Manage social media marketing strategies to build brand awareness, engage with customers, and drive sales.
• Analyze website performance metrics, customer behavior, and campaign results to identify growth opportunities and areas for improvement.
• Collaborate with creative teams to develop compelling marketing assets and content.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources.
• Stay current with e-commerce trends, digital marketing best practices, and emerging technologies.
• Work closely with merchandising, product, and customer service teams to ensure a cohesive customer experience.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 4-6 years of experience in e-commerce marketing, with a proven track record of driving growth.
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience in managing paid advertising campaigns and optimizing for ROI.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Experience in a hybrid work environment within the Johannesburg, Gauteng area is preferred.
• Creative mindset with a passion for innovation in digital marketing.

Benefits

Our client offers a competitive salary, comprehensive benefits package including medical aid and provident fund, and opportunities for professional development and career advancement. Employees benefit from a dynamic and collaborative work environment, with access to the latest marketing tools and technologies. This hybrid role, based in Johannesburg, Gauteng , provides an excellent opportunity to significantly impact the growth of a leading e-commerce business.