E-commerce Growth Marketer

Placements24; Benoni; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health insurance

Professional development budget

Job summary

Placements24 in Benoni, South Africa is seeking an experienced E-commerce Growth Marketer to drive growth across online platforms. You will use analytics, AB testing, and a deep understanding of the customer journey to optimize channels, including social media, email, and paid advertising.

You will lead CRO efforts, analyze trends, and collaborate with product/design teams to deliver measurable improvements and sustainable customer growth.

Qualifications

• Proven experience as a Growth Marketer or similar role in e-commerce.
• Strong knowledge of analytics tools and AB testing methodologies.
• Experience with paid advertising and SEO strategies.
• Proficient in email marketing and automation.
• Data-driven mindset with ability to optimize customer acquisition and retention.

Responsibilities

• Develop and execute growth strategies across marketing channels (social, email, SEO, paid).
• Conduct A/B testing and CRO on landing pages, ads, and user flows.
• Analyze customer data to identify trends, segment audiences, and personalize marketing.
• Manage and optimize paid campaigns (Google Ads, Meta Ads) for ROI.
• Develop and implement email campaigns for retention and upsell.
• Collaborate with product and design to optimize customer experience.

Skills

Growth marketing

Analytics

AB testing

Email marketing

Paid advertising

SEO

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Mixpanel

Google Ads

Facebook Ads

SEO tools

Email automation

Job description

About the Role

Our client is seeking an experienced and data-driven E-commerce Growth Marketer to join their dynamic team in Benoni . This role is central to identifying and implementing strategies that drive sustainable growth in customer acquisition, retention, and lifetime value across our online platforms. You will leverage analytics, A/B testing, and a deep understanding of the customer journey to optimize marketing channels, including social media, email, and paid advertising. This is a key opportunity for a growth-focused marketer to have a direct impact on our e-commerce business trajectory, working within a culture that emphasizes experimentation, data analysis, and continuous improvement.

Key Responsibilities

• Develop and execute growth strategies across multiple marketing channels, including social media, email, SEO, and paid acquisition.
• Conduct A/B testing and conversion rate optimization (CRO) on landing pages, ads, and user flows.
• Analyze customer data to identify trends, segment audiences, and personalize marketing efforts.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) for maximum ROI.
• Develop and implement effective email marketing campaigns for customer retention and upsell opportunities.
• Collaborate with product and design teams to ensure a seamless and optimized customer experience.

Requirements

• Proven experience as a Growth Marketer or similar role, with a strong track record in e-commerce.
• Deep understanding of analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing methodologies.
• Proficiency in managing paid advertising platforms (Google Ads, Meta Ads) and SEO strategies.
• Strong skills in email marketing platforms and automation.
• Excellent analytical and problem-solving abilities with a data-driven mindset.
• Experience in developing and executing strategies for customer acquisition and retention.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement to maximize flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and learning opportunities.
• An innovative and fast-paced work environment with a focus on measurable growth.