About the Role
Our client, a rapidly expanding e-commerce enterprise headquartered in Centurion, Gauteng , is seeking a data-driven and innovative E-commerce Growth Hacker & Performance Marketer . This critical role will focus on driving scalable customer acquisition and revenue growth through a combination of experimentation, optimization, and strategic marketing initiatives. The ideal candidate is a master of digital marketing channels, possesses a deep analytical skillset, and thrives in a fast-paced, results-oriented environment. You will be responsible for identifying new growth opportunities, designing and executing A/B tests, and managing performance marketing campaigns across multiple platforms to maximize ROI. This is a fantastic opportunity to make a significant impact on the bottom line of a forward-thinking e-commerce company.
Key Responsibilities
- Develop and implement innovative growth hacking strategies to acquire new customers and increase customer lifetime value.
- Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
- Conduct extensive A/B testing on landing pages, ad creatives, website elements, and conversion funnels to improve performance.
- Analyze marketing data from various sources (Google Analytics, ad platforms, CRM) to identify key trends, insights, and opportunities for optimization.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Collaborate with the product and development teams to improve user experience and conversion rates on the e-commerce website.
- Monitor industry trends and competitor activities to identify new growth channels and strategies.
- Manage marketing budgets effectively to ensure maximum ROI.
- Generate regular performance reports with clear insights and actionable recommendations for stakeholders.
- Stay current with the latest digital marketing tools, techniques, and best practices in e-commerce growth.
Requirements
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related quantitative field.
- Proven experience (3+ years) in e-commerce growth hacking, performance marketing, or a similar analytical role.
- Demonstrable success in driving measurable growth through paid acquisition channels (PPC, Social Ads).
- Strong proficiency in Google Analytics and other web analytics platforms.
- Experience with A/B testing tools and methodologies (e.g., Google Optimize, Optimizely).
- Solid understanding of SEO principles and their impact on organic growth.
- Experience with email marketing platforms and marketing automation tools.
- Excellent analytical and problem-solving skills, with a meticulous attention to detail.
- Strong communication and collaboration skills, comfortable working within a team in Centurion, Gauteng .
- Ability to work under pressure and manage multiple priorities in a fast-paced environment.
Benefits
- Our client offers a competitive salary package commensurate with experience, along with performance-based bonuses designed to reward your success in driving growth.
- Employees are provided with comprehensive medical aid and retirement benefits.
- We are committed to fostering professional development, offering opportunities for training, certifications, and attending industry conferences.
- The work environment in Centurion, Gauteng , is dynamic and collaborative, with regular team-building events.
- You will have the opportunity to work with cutting-edge marketing technologies and strategies, contributing directly to the company's success.
- This role presents a significant opportunity for career advancement within a thriving e-commerce organization.