Senior E-commerce Growth Hacker

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Professional development budget

Hybrid work model

Job summary

Placements24 is seeking an entrepreneurial Senior E-commerce Growth Hacker in Richards Bay, KwaZulu-Natal, to lead rapid user acquisition and revenue expansion. You will drive data-driven experiments across SEO, SEM, social, email, and content, collaborating with product, engineering, and marketing teams to embed growth into core operations.

The role requires 5+ years in growth or performance marketing for ecommerce, strong analytics skills (GA, SQL, Python), and a track record of measuring

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 5 years of experience in growth marketing, performance marketing, or a related analytical role, with a significant focus on e-commerce.
• Demonstrated success in driving significant user acquisition and revenue growth through experimentation and data-driven strategies.
• Proficiency in data analysis tools and techniques (e.g., Google Analytics, SQL, Python, A/B testing platforms).
• Strong understanding of various digital marketing channels and their interplay.
• Excellent problem-solving skills and the ability to think critically and creatively.
• Experience with marketing automation and CRM platforms.
• Ability to thrive in a fast-paced, dynamic startup-like environment within a larger organization in Richards Bay, KwaZulu-Natal.

Responsibilities

• Design and execute data-driven growth experiments across all relevant channels (SEO, SEM, Social Media, Email Marketing, Content Marketing, Referral Programs, etc.).
• Analyze user behavior, conversion funnels, and customer lifetime value to identify key areas for growth optimization.
• Develop and implement strategies to increase customer acquisition, activation, retention, and referral rates.
• Collaborate closely with product, engineering, and marketing teams to integrate growth initiatives into the core business operations.
• Utilize A/B testing and other experimental methodologies to validate hypotheses and measure the impact of growth strategies.
• Monitor key growth metrics and provide regular reports on progress, insights, and recommendations to senior management.
• Stay abreast of emerging growth hacking techniques, tools, and industry best practices.
• Manage and optimize the marketing technology stack to support growth initiatives.
• Identify and test new channels and platforms for customer acquisition and engagement.
• Foster a culture of experimentation and continuous improvement within the growth team.

Skills

Growth marketing

Data analysis

A/B testing

Google Analytics

SQL

Python

CRM platforms

Marketing automation

Education

Bachelor's or Master's in Marketing/Business

Tools

Google Analytics

SQL

Python

Job description

About the Role

Our client, a rapidly scaling e-commerce innovator, is searching for an entrepreneurial and data-obsessed Senior E-commerce Growth Hacker to spearhead rapid user acquisition and revenue expansion. This exciting role, located in the coastal city of Richards Bay, KwaZulu-Natal, requires a blend of analytical prowess, creative experimentation, and deep understanding of the e-commerce customer journey. You will be tasked with identifying and implementing innovative strategies across marketing, product, and technology to achieve exponential growth. The ideal candidate thrives in a fast-paced environment, is comfortable with rapid iteration, and possesses a relentless drive to test, learn, and optimize. This is a unique opportunity to redefine growth strategies for a forward-thinking e-commerce business. You will have significant autonomy to experiment and drive impactful initiatives that directly contribute to business success. We are seeking a visionary leader who can translate complex data into scalable growth opportunities.

Key Responsibilities

• Design and execute data-driven growth experiments across all relevant channels (SEO, SEM, Social Media, Email Marketing, Content Marketing, Referral Programs, etc.).
• Analyze user behavior, conversion funnels, and customer lifetime value to identify key areas for growth optimization.
• Develop and implement strategies to increase customer acquisition, activation, retention, and referral rates.
• Collaborate closely with product, engineering, and marketing teams to integrate growth initiatives into the core business operations.
• Utilize A/B testing and other experimental methodologies to validate hypotheses and measure the impact of growth strategies.
• Monitor key growth metrics and provide regular reports on progress, insights, and recommendations to senior management.
• Stay abreast of emerging growth hacking techniques, tools, and industry best practices.
• Manage and optimize the marketing technology stack to support growth initiatives.
• Identify and test new channels and platforms for customer acquisition and engagement.
• Foster a culture of experimentation and continuous improvement within the growth team.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 5 years of experience in growth marketing, performance marketing, or a related analytical role, with a significant focus on e-commerce.
• Demonstrated success in driving significant user acquisition and revenue growth through experimentation and data-driven strategies.
• Proficiency in data analysis tools and techniques (e.g., Google Analytics, SQL, Python, A/B testing platforms).
• Strong understanding of various digital marketing channels and their interplay.
• Excellent problem-solving skills and the ability to think critically and creatively.
• Experience with marketing automation and CRM platforms.
• Exceptional communication and presentation skills, with the ability to articulate complex strategies and findings.
• Ability to thrive in a fast-paced, dynamic startup-like environment within a larger organization in Richards Bay, KwaZulu-Natal.
• Proven ability to manage multiple projects simultaneously and prioritize effectively.

Benefits

Our client offers a highly competitive salary and performance-based bonuses, acknowledging the impactful nature of this role. Employees will receive a comprehensive benefits package, including medical, dental, and vision insurance. The company provides a generous budget for professional development, including courses, conferences, and subscriptions to relevant tools and publications. This role offers a hybrid work model, allowing for a flexible balance between in-office collaboration in Richards Bay, KwaZulu-Natal, and remote work. Opportunities for significant career growth and leadership within a burgeoning e-commerce company are abundant. Employees will enjoy a stimulating work environment with a strong emphasis on innovation and continuous learning. Access to cutting-edge marketing technology and data analysis tools will be provided.