E-commerce Growth Hacker & Social Media Lead

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan options

Employee discount

Job summary

Placements24 in Cape Town is seeking an innovative E-commerce Growth Hacker & Social Media Lead to drive customer acquisition, retention, and revenue growth through data-informed strategies.

You will own social media strategy, run A/B tests, analyze analytics, and collaborate with product, design, and service teams to deliver exceptional ROI in a dynamic South African online retail environment.

Qualifications

• Proven experience in growth hacking and driving e-commerce sales.
• Strong ability to translate data into actionable growth strategies.
• Experience with A/B testing, CRO, and analytics tools.

Responsibilities

• Develop and execute aggressive growth strategies for customer acquisition, retention, and revenue growth.
• Lead social media strategy across platforms, including content creation and campaigns.
• Perform A/B testing on website elements and campaigns to optimize conversions.
• Analyze user behavior, website analytics, and social metrics to identify growth opportunities.
• Manage paid social budgets to maximize ROI and efficiency.
• Collaborate with product, design, and customer service teams to enhance customer experiences.
• Build online communities and influencer partnerships to expand reach.

Skills

Growth hacking

E-commerce strategy

Digital marketing

A/B testing

Google Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Hotjar

CRM tools

Job description

About the Role

Our client, a rapidly expanding online retailer based in the picturesque city of Cape Town, Western Cape , is actively seeking an innovative and results-driven E-commerce Growth Hacker & Social Media Lead. This pivotal role is designed for a strategic thinker who thrives on experimentation, data analysis, and leveraging social media to drive substantial business growth. You will be at the forefront of identifying and capitalizing on new opportunities within the e-commerce landscape, focusing on customer acquisition, conversion optimization, and increasing customer lifetime value. The successful candidate will have a deep understanding of both organic and paid social media strategies, coupled with a passion for growth hacking methodologies. This is a unique opportunity to make a significant impact on a thriving business in a beautiful South African setting, working within a collaborative and forward-thinking team. You will be responsible for defining and executing strategies that push boundaries and deliver exceptional ROI.

Key Responsibilities

• Develop and execute aggressive growth hacking strategies focused on customer acquisition, retention, and revenue growth for the e-commerce platform.
• Lead the social media strategy, including content creation, community management, campaign execution, and performance analysis across all relevant platforms.
• Identify and implement A/B testing initiatives for website elements, marketing campaigns, and user journeys to optimize conversion rates.
• Analyze user behavior data, website analytics, and social media metrics to uncover insights and opportunities for growth.
• Manage and optimize paid social media advertising budgets to ensure maximum ROI and efficiency.
• Explore and test new marketing channels and growth tactics, staying ahead of industry trends.
• Collaborate closely with product development, design, and customer service teams to create seamless and engaging customer experiences.
• Build and nurture online communities, fostering brand loyalty and advocacy through active engagement.
• Develop and manage influencer marketing collaborations to expand reach and credibility.
• Report on key growth metrics and campaign performance to senior management, providing clear insights and recommendations.

Requirements

• Proven experience as a Growth Hacker, E-commerce Specialist, or Digital Marketing Manager with a focus on growth.
• Demonstrable success in driving e-commerce sales and user acquisition through innovative strategies.
• Strong understanding of A/B testing methodologies, conversion rate optimization (CRO), and data analysis tools (e.g., Google Analytics, Hotjar).
• Expertise in social media marketing, including content strategy, community management, and paid social advertising.
• Proficiency in various marketing automation and CRM tools.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
• Creative and experimental mindset, with a passion for testing new ideas.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams in our Cape Town office.
• Experience in managing social media content calendars and paid campaigns.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• competitive annual salary
• a performance-based bonus structure
• a generous employee discount on our client's products
• dynamic and innovative work environment in the heart of Cape Town , with opportunities for professional growth and development
• Health insurance
• retirement plan options

Join a team that is passionate about e-commerce and dedicated to achieving remarkable growth.

Experience the vibrant culture of South Africa 's Mother City while advancing your career.