About the Role
Our client, a disruptive force in the online retail market, is seeking a highly experienced and innovative Senior E-commerce Growth Hacker to drive aggressive expansion from their strategic hub in Mossel Bay, Western Cape . This role demands a blend of analytical prowess, creative marketing strategies, and a deep understanding of user acquisition, conversion rate optimization, and retention tactics. You will be responsible for identifying and implementing high-impact growth experiments across the entire customer lifecycle, leveraging data to uncover new opportunities and push the boundaries of digital commerce. If you are a relentless problem-solver with a proven track record of achieving exponential growth in the e-commerce space, this is your chance to lead and redefine growth strategies.
Key Responsibilities
- Develop and execute a comprehensive growth hacking strategy focused on rapid customer acquisition, engagement, and retention.
- Conduct extensive A/B testing and experimentation across all digital touchpoints, including website, email, social media, and paid channels.
- Analyze user behavior data, conversion funnels, and customer journey metrics to identify key areas for optimization.
- Implement and iterate on growth experiments, leveraging a data-driven approach to validate hypotheses and drive measurable results.
- Identify and implement new customer acquisition channels and strategies.
- Optimize the conversion rate of the e-commerce platform through continuous testing of UI/UX elements, copywriting, and calls-to-action.
- Develop and execute strategies to increase customer lifetime value and reduce churn.
- Collaborate with product, marketing, and engineering teams to align growth initiatives with broader business goals.
- Stay at the forefront of growth hacking trends, tools, and technologies, bringing innovative ideas to the team.
- Report on key growth metrics and experiment outcomes to senior leadership.
Requirements
- Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- Minimum of 5-7 years of experience in e-commerce, with a strong focus on growth, conversion rate optimization (CRO), and digital marketing.
- Proven track record of successfully implementing growth hacking strategies and achieving significant measurable results.
- Deep understanding of A/B testing methodologies, experimentation platforms, and data analysis tools (e.g., Google Analytics, Hotjar, Amplitude).
- Expertise in user acquisition, SEO, SEM, social media marketing, email marketing, and affiliate marketing.
- Strong knowledge of front-end development principles and the ability to work with developers to implement tests.
- Excellent analytical, problem-solving, and critical thinking skills.
- Creative and innovative mindset with a willingness to take calculated risks.
- Exceptional communication and collaboration skills.
- Experience managing budgets and measuring ROI for growth initiatives.
Benefits
- A highly competitive salary and performance-based bonus structure.
- Opportunity to work at the forefront of e-commerce innovation in Mossel Bay, Western Cape .
- A dynamic and challenging work environment that encourages experimentation and rapid learning.
- Comprehensive health and wellness benefits package.
- Generous vacation and paid time off.
- Significant opportunities for professional development and career advancement.
- Access to cutting-edge growth marketing tools and platforms.
- Be part of a company shaping the future of online retail.