E-commerce Growth Hacker (Durban)

Placements24; Durban; Hybrid; ZAR 360,000 - 720,000; Full time

Benefits offered by this job

Equity options

Hybrid work arrangement

Health and wellness support

Job summary

Placements24 in Durban, KwaZulu-Natal, is seeking an analytical and creative E-commerce Growth Hacker. You will drive rapid experiments across SEO, SEM, social media, email, and content marketing to accelerate user acquisition and revenue.

Join a fast-growing e-commerce startup that values data-driven decision making, experimentation, and cross-functional collaboration with product, marketing and engineering teams to optimize funnels, CAC, LTV and conversion rates.

Qualifications

• Proven experience in growth-focused roles.
• Strong grasp of e-commerce marketing channels.
• Skilled in analyzing funnels and optimizing CAC/LTV.
• Experience designing and analyzing A/B tests.

Responsibilities

• Design and execute rapid experiments across channels (SEO, SEM, social media, email, content).
• Analyze acquisition funnels and reduce drop-offs to improve conversions.
• Leverage social platforms to drive traffic and brand awareness.
• Monitor CAC, LTV, churn, and viral coefficient to inform strategies.
• Use analytics tools to track campaigns and derive insights.
• Collaborate with product, marketing and engineering teams on growth features.
• Stay updated on growth hacking trends and tools.
• Develop and manage landing page and marketing test experiments.
• Foster a culture of experimentation within the marketing team.

Skills

Growth hacking

Digital marketing

Data analysis

A/B testing

Social media marketing

Tools

Google Analytics

Mixpanel

Amplitude

Job description

About the Role

Our client, a dynamic and fast-growing e-commerce startup headquartered in Durban, KwaZulu-Natal , is on the hunt for a highly analytical and creative E-commerce Growth Hacker. This unique position is designed for an individual who thrives on experimentation and data-driven decision-making to accelerate user acquisition, engagement, and revenue growth. You will be responsible for identifying and implementing innovative growth strategies across all digital touchpoints, with a particular focus on e-commerce channels and social media engagement. If you have a passion for rapid iteration, a knack for uncovering hidden growth opportunities, and a proven ability to drive measurable results, this role is for you. Join us in revolutionizing the online retail landscape from the beautiful coastal city of Durban .

Key Responsibilities

• Design and execute rapid experiments to test new growth strategies across various channels (e.g., SEO, SEM, social media, email, content marketing, influencer collaborations).
• Analyze user acquisition funnels, identify drop-off points, and implement strategies to improve conversion rates.
• Leverage social media platforms to drive traffic, build community, and enhance brand awareness for our e-commerce products.
• Monitor key growth metrics, including customer acquisition cost (CAC), lifetime value (LTV), churn rate, and viral coefficient.
• Utilize data analytics tools to track campaign performance, derive actionable insights, and inform future experiments.
• Collaborate with product, marketing, and engineering teams to implement growth features and optimizations.
• Stay at the forefront of growth hacking trends, tools, and emerging technologies.
• Develop and manage A/B tests for website elements, landing pages, and marketing communications.
• Foster a culture of experimentation and continuous learning within the marketing team.

Requirements

• Proven experience as a Growth Hacker, Digital Marketing Specialist, or similar role focused on user acquisition and retention.
• Strong understanding of e-commerce operations and digital marketing channels.
• Proficiency in data analysis and experience with analytics tools like Google Analytics, Mixpanel, or Amplitude.
• Demonstrated ability to design, execute, and analyze A/B tests and other experiments.
• Excellent knowledge of social media platforms and their potential for driving business growth.
• Creative mindset with a strong problem-solving aptitude.
• Ability to work independently and as part of a team in a fast-paced startup environment.
• Solid understanding of basic HTML/CSS and marketing automation tools is a plus.
• Experience in the South African e-commerce market is advantageous.

Benefits

• Competitive salary and equity options in a high-growth startup.
• Opportunity to shape the growth strategy of a disruptive e-commerce business.
• Flexible hybrid work arrangement, combining office and remote work.
• Dynamic and innovative work culture in Durban .
• Access to cutting-edge growth hacking tools and resources.
• Regular team events and workshops.
• Contribution towards health and wellness.