E-commerce Growth Hacker & Digital Strategist

Placements24; George; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote

Competitive remuneration package

Professional development resources

Autonomy and impact

Job summary

Placements24 is seeking an analytical and creative E-commerce Growth Hacker & Digital Strategist to drive rapid, sustainable growth for an online retail client. You will identify new customer acquisition channels, optimize conversion rates, and improve customer lifetime value in a fully remote role that supports a global team.

Ideal candidates have a strong background in digital marketing funnels, A/B testing, and data-driven optimization, with experience collaborating across product,

Qualifications

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• Minimum of 6 years of proven experience in e-commerce growth hacking, digital marketing strategy, or performance marketing.
• Demonstrated success in data-driven experimentation and optimization.
• Expertise in A/B testing methodologies and tools (e.g., Google Optimize, Optimizely).
• Strong proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce Marketing Cloud).

Responsibilities

• Design and execute growth strategies across digital channels (SEO, SEM, content, social, email, affiliate).
• Conduct extensive A/B testing and CRO on pages and checkout flows.
• Analyze user behavior data and campaign performance to identify bottlenecks.
• Develop strategies to increase acquisition, engagement, retention, and LTV.
• Explore emerging digital channels and technologies.
• Collaborate with product, engineering, and marketing teams for alignment.
• Manage marketing automation platforms and optimize email campaigns.
• Monitor market trends and competitor strategies to inform growth plans.
• Create and present regular growth reports to senior management.

Skills

A/B testing

Web analytics

Marketing automation

CRM systems

SEO/SEM

Digital marketing strategy

Education

Bachelor's degree in Business, Marketing, Data Science, or related field

Tools

Google Optimize

Optimizely

Google Analytics

Adobe Analytics

HubSpot

Salesforce Marketing Cloud

Job description

About the Role

Our client, a forward-thinking e-commerce disruptor, is looking for a highly analytical and creative E-commerce Growth Hacker & Digital Strategist to join their expanding team. This role is all about driving rapid, sustainable growth through innovative marketing tactics and data-driven insights. You will be responsible for identifying new customer acquisition channels, optimizing conversion rates, and enhancing customer lifetime value. This is a remote position, allowing you to contribute from anywhere, but you'll be a key player in shaping the future of online retail for our client, based conceptually in George, Western Cape. If you thrive on experimentation, possess a strong understanding of digital marketing funnels, and have a passion for unlocking growth opportunities, this role is for you.

Key Responsibilities

• Design and execute innovative growth strategies across multiple digital channels, including SEO, SEM, content marketing, social media, email marketing, and affiliate marketing.
• Conduct extensive A/B testing and conversion rate optimization (CRO) on website landing pages, product pages, and checkout flows.
• Analyze user behavior data, website analytics, and campaign performance to identify bottlenecks and opportunities for improvement.
• Develop and implement strategies to increase customer acquisition, engagement, retention, and lifetime value.
• Explore and test emerging digital marketing channels and technologies.
• Collaborate with product, engineering, and marketing teams to ensure alignment on growth initiatives.
• Manage marketing automation platforms and optimize email marketing campaigns for maximum impact.
• Monitor market trends, competitor strategies, and customer feedback to inform growth planning.
• Develop and manage marketing budgets, ensuring efficient allocation of resources.
• Create and present regular reports on key growth metrics and campaign performance to senior management.

Requirements

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• Minimum of 6 years of proven experience in e-commerce growth hacking, digital marketing strategy, or performance marketing.
• Demonstrated success in driving significant business growth through data-driven experimentation and optimization.
• Expertise in A/B testing methodologies and tools (e.g., Google Optimize, Optimizely).
• Strong proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce Marketing Cloud).
• Solid understanding of SEO, SEM, content marketing, and social media advertising.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
• Strong project management and communication skills.
• A highly proactive and experimental mindset, with a passion for continuous learning.
• Experience working with remote teams is a plus.

Benefits

• Fully remote work arrangement.
• Opportunity to be at the forefront of e-commerce innovation.
• High degree of autonomy and impact on business growth.
• Competitive remuneration package.
• Access to professional development resources and training.
• Work with a passionate and talented team.
• Contribute to the digital economy from the scenic Western Cape.