Social Media Growth Hacker (E-commerce)

Placements24; Klerksdorp; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Learning opportunities

Fast-paced environment

Job summary

Placements24 is partnering with an ambitious e-commerce brand in Klerksdorp, seeking a Social Media Growth Hacker focused on rapid online growth and measurable customer acquisition. You will design and test growth strategies across social channels, using data-driven insights to optimize campaigns and content for maximum engagement and conversions.

The role demands creativity, analytical rigor, and a hands-on mindset to explore new platforms and tactics, with a view to lowering CAC and improving

Qualifications

• Proven experience in social media growth hacking and digital marketing.
• Strong analytical skills with data analysis tools like Google Analytics.
• Experience designing, executing and interpreting A/B tests.
• Expertise optimizing paid social campaigns for acquisition.
• Creative and innovative mindset with ecommerce funnel understanding.

Responsibilities

• Design, implement, and test growth strategies across social platforms.
• Utilize A/B testing to optimize campaigns, content, and user journeys.
• Analyze behavior and platform data to identify new growth opportunities.
• Develop viral content and engagement tactics for organic reach.
• Manage paid social campaigns focusing on CAC and LTV.
• Monitor trends and collaborate with marketing, product, and sales.
• Track and report key growth metrics and provide actionable insights.
• Experiment with new platforms to identify emerging channels.

Skills

Growth hacking

Data analysis

A/B testing

Paid social

Creative thinking

E-commerce funnels

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

About the Role

Our client, a forward-thinking e-commerce business, is seeking a results-driven Social Media Growth Hacker to accelerate their online presence and customer acquisition. This role demands a creative, analytical, and experimental approach to social media marketing, focusing on rapid growth and engagement. The ideal candidate is innovative, data-savvy, and has a proven ability to leverage social platforms for measurable business impact. This is an exceptional opportunity to drive significant growth for an online brand, based in Klerksdorp, North West.

Key Responsibilities

• Design, implement, and test innovative growth strategies across social media platforms to increase reach, engagement, and conversions.
• Utilize A/B testing and other experimental methods to optimize campaigns, content, and user journeys.
• Analyze user behavior and platform data to identify new growth opportunities and user acquisition channels.
• Develop viral content and engagement tactics to maximize organic reach.
• Manage and optimize paid social media campaigns with a focus on customer acquisition cost (CAC) and lifetime value (LTV).
• Monitor industry trends and emerging social media growth hacks to stay ahead of the curve.
• Collaborate with marketing, product, and sales teams to ensure a cohesive growth strategy.
• Track and report on key growth metrics, providing actionable insights and recommendations.
• Experiment with new platforms and features to identify emerging growth channels.

Requirements

• Proven experience in social media growth hacking, digital marketing, or a similar role with a focus on rapid growth.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, platform-specific analytics).
• Demonstrated ability to design, execute, and interpret A/B tests and other experiments.
• Expertise in optimizing paid social media campaigns for user acquisition.
• Creative and innovative mindset with a passion for finding unconventional solutions.
• Excellent understanding of e-commerce business models and customer funnels.
• Proficiency in social media management and advertising platforms.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Must be based in or able to commute to Klerksdorp, North West.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to implement cutting-edge growth strategies.
• Work in a fast-paced, innovative e-commerce environment.
• Professional development and learning opportunities.
• Be at the forefront of digital growth tactics.