E-commerce Growth Hacker & Social Media Lead

Placements24; George; On-site; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Medical aid contributions

Performance-based bonuses

Team-building activities

Job summary

Placements24 in George, Western Cape, seeks an E-commerce Growth Hacker & Social Media Lead to drive rapid customer acquisition and revenue growth. You will own the social media strategy from concept to execution, balancing creative ideas with analytical testing to deliver measurable results.

The role requires deep analytics, strong content creation, and the ability to scale campaigns across platforms, with a startup mindset and a focus on exponential growth.

Qualifications

• 4+ years in e-commerce, digital marketing or growth roles.
• Proven success with growth hacking and revenue growth.
• Strong understanding of social media marketing (organic & paid).
• Experience with data analysis tools and A/B testing.

Responsibilities

• Design and implement growth hacking strategies across social media to drive acquisition and retention.
• Develop and manage social media campaigns to increase traffic and conversions.
• Conduct A/B testing on creatives, landing pages and user flows to optimize conversions.
• Analyze campaign data to identify insights and optimization opportunities.
• Manage paid social budgets to maximize ROI.

Skills

Growth hacking

Social media marketing

Paid advertising

A/B testing

Data analysis

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Amplitude

Mixpanel

Facebook/Instagram ads

TikTok Ads

LinkedIn Ads

Job description

About the Role

Our client is a fast-paced, innovative e-commerce startup looking for a results-driven E-commerce Growth Hacker & Social Media Lead to join their team in George, Western Cape . This role is crucial for accelerating growth through strategic social media initiatives and cutting-edge growth hacking techniques. You will be responsible for devising and implementing experiments to acquire new customers, increase engagement, and drive revenue. We need a self-starter who is passionate about leveraging social media channels not just for brand building, but as direct revenue-generating engines. This position demands a unique blend of analytical prowess, creative thinking, and a deep understanding of the e-commerce customer journey. You will own the social media strategy from conception to execution, focusing on measurable outcomes and rapid iteration. The ideal candidate thrives in a startup environment, is comfortable with ambiguity, and possesses a relentless drive to achieve exponential growth. You will play a key role in defining the brand's online voice and presence.

Key Responsibilities

• Design and implement innovative growth hacking strategies across social media platforms to drive customer acquisition and retention.
• Develop and manage comprehensive social media marketing campaigns to increase brand awareness, website traffic, and conversions.
• Conduct A/B testing on ad creatives, landing pages, and user flows to optimize conversion rates.
• Analyze campaign performance data to identify key insights, trends, and opportunities for optimization.
• Manage paid social media budgets effectively, ensuring maximum ROI for advertising spend.
• Create compelling and shareable content tailored for different social media channels and audience segments.
• Build and nurture an engaged online community, responding to inquiries and fostering brand advocacy.
• Collaborate with the product and marketing teams to align social media efforts with overall business objectives.
• Stay ahead of emerging social media trends, tools, and growth hacking techniques.
• Report on key growth metrics and social media performance to senior management.

Requirements

• Minimum of 4 years of experience in e-commerce, digital marketing, or a growth-focused role.
• Proven success in implementing growth hacking strategies and achieving significant user acquisition or revenue growth.
• Strong understanding of social media marketing, including organic and paid strategies across platforms like Facebook, Instagram, TikTok, and LinkedIn.
• Proficiency in data analysis tools (e.g., Google Analytics, Amplitude, Mixpanel) and experience with A/B testing methodologies.
• Excellent copywriting and content creation skills, with the ability to craft persuasive and engaging messages.
• Experience managing significant advertising budgets and optimizing campaigns for performance.
• Strong project management and organizational skills.
• A creative and analytical mindset with a passion for experimentation.
• Bachelor's degree in Marketing, Business, or a related quantitative field is preferred.
• Experience working within the South African e-commerce sector is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to shape the growth trajectory of a promising e-commerce brand in George .
• Exposure to cutting-edge growth marketing techniques and tools.
• Collaborative and energetic work culture.
• Benefits package including medical aid contributions.
• Regular team-building activities and company events.
• Be part of a company that values innovation and continuous improvement.