E-commerce Growth Hacker

Placements24; Durban; On-site; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical aid

Professional development

Office in Durban

Annual leave

Marketing analytics tools access

Team lunches

Career advancement

Job summary

Placements24 in Durban is seeking a highly analytical E-commerce Growth Hacker to propel user acquisition, engagement and revenue through data-driven experiments and unconventional strategies.

You will design and run multi-channel campaigns, optimize conversion funnels, develop CAC/LTV metrics, and collaborate with product, engineering and marketing to scale the business in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree in a quantitative field or related area.
• 3+ years of experience in growth hacking or performance marketing in e-commerce/tech.
• Strong understanding of CRO and A/B testing methodologies.
• Proficiency in web analytics and interpretation of data.
• Experience with marketing automation and CRM systems.
• Familiarity with HTML/CSS and SQL is a plus.
• Excellent communication and cross-functional collaboration skills.
• Ability to translate data into actionable growth opportunities.

Responsibilities

• Identify and execute growth opportunities across channels (SEO, SEM, email, social, content).
• Design and run A/B tests to optimize conversion and UX.
• Analyze user behavior to identify friction points in the customer journey.
• Develop strategies for acquisition, activation, retention, and referrals.
• Collaborate with product, engineering, and marketing to implement growth initiatives.
• Manage paid campaigns with focus on CAC and LTV.
• Explore new marketing technologies and platforms for growth impact.
• Create dashboards to track key growth metrics and communicate insights.
• Stay updated on industry best practices and market trends.
• Document experiments and learnings for knowledge base.

Skills

Data analysis

A/B testing

Growth hacking

Cross-functional collaboration

Project management

Communication

SQL

HTML/CSS

Mentoring/leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Economics

Bachelor's degree in Statistics

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

CRM systems

SEO/SEM tools

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is seeking a highly analytical and results-oriented E-commerce Growth Hacker to join their team in Durban, KwaZulu-Natal . This role is designed for an individual who excels at identifying and implementing unconventional strategies to drive rapid growth in user acquisition, engagement, and revenue. You will be responsible for experimenting with new marketing channels, optimizing conversion funnels, and leveraging data to uncover growth opportunities. The ideal candidate thrives in a fast-paced, data-driven environment and possesses a strong entrepreneurial spirit. This is a key position within the marketing department, directly contributing to the company's success and market expansion. We are looking for someone who can think outside the box and execute with precision in Durban .

Key Responsibilities

• Identify and execute growth opportunities across various channels, including SEO, SEM, email marketing, social media, and content marketing.
• Design and implement A/B tests and other experiments to optimize website conversion rates and user experience.
• Analyze user behavior and website data to identify friction points and areas for improvement in the customer journey.
• Develop and implement strategies for user acquisition, activation, retention, and referral programs.
• Collaborate with product, engineering, and marketing teams to implement growth initiatives.
• Manage and optimize paid advertising campaigns with a focus on customer acquisition cost (CAC) and lifetime value (LTV).
• Explore and test emerging marketing technologies and platforms for potential growth impact.
• Develop data visualization dashboards to track key growth metrics and communicate insights to stakeholders.
• Stay informed about industry best practices, competitor strategies, and market trends in e-commerce growth.
• Document experiment results and learnings to build a knowledge base for future strategies.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Computer Science, or a related quantitative field.
• Proven experience (3+ years) in growth hacking, performance marketing, or a similar analytical role within an e-commerce or tech company.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO) techniques.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with marketing automation platforms, CRM systems, and SEO/SEM tools.
• Excellent data analysis and interpretation skills, with the ability to translate data into actionable insights.
• Creative problem-solving abilities and a test-and-learn mindset.
• Strong project management and cross-functional collaboration skills.
• Familiarity with basic HTML/CSS and SQL is a plus.
• Excellent communication skills, able to articulate complex ideas clearly and concisely.

Benefits

• Our client offers a highly competitive salary package, reflective of the candidate's experience and impact.
• A performance-driven bonus structure is in place to reward success.
• Comprehensive medical aid and other employee benefits are provided.
• Opportunities for professional development, including workshops and specialized training, are encouraged.
• The role is based in a vibrant office in Durban , offering a dynamic work environment.
• Paid annual leave and sick leave are provided.
• Access to state-of-the-art marketing analytics tools.
• Regular team lunches and company social events.
• Potential for significant career advancement within a growing organization.