E-commerce Growth Hacker

Placements24; Benoni; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Dynamic team

Impact on growth

Learning opportunities

Job summary

Placements24 is seeking an experimental and data-driven E-commerce Growth Hacker to join our fast-paced online team in Benoni, Gauteng, or remote. You will design, run, and analyze A/B tests and growth experiments across website, email, social, and paid channels to drive traffic, conversions and retention.

You will collaborate with product, marketing, and engineering to implement growth initiatives, stay ahead of industry trends, and report KPI progress.

Qualifications

• Proven experience in growth hacking, performance marketing, or similar role focused on driving measurable growth.
• Strong understanding of A/B testing methodologies and tools.
• Proficiency in web analytics tools and data visualization.
• Experience with various marketing channels, including SEO, SEM, social media advertising, and email marketing.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Creative mindset with a passion for experimentation and innovation.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Statistics, or related quantitative field.
• Must be comfortable working remotely.

Responsibilities

• Identify, prioritize, and execute growth experiments across the e-commerce funnel to drive key metrics like traffic, conversion rates, customer acquisition, and retention.
• Design and conduct A/B tests and multivariate tests on website elements, landing pages, email campaigns, and ad creatives.
• Analyze experiment results to determine successful strategies and scale them across the business.
• Collaborate with product, marketing, and engineering teams to implement growth initiatives.
• Develop and implement strategies for customer acquisition, engagement, and retention.
• Stay up-to-date with the latest growth hacking techniques, tools, and industry trends.
• Monitor key performance indicators (KPIs) and report on progress and findings.
• Foster a culture of experimentation and continuous improvement within the team.
• Optimize conversion rates across all digital touchpoints.

Skills

Growth hacking

Performance marketing

A/B testing

Web analytics

SEO/SEM

Email marketing

Data visualization

Communication

Independent work

Education

Bachelor's degree

Tools

Optimizely

VWO

Google Optimize

Google Analytics

Job description

About the Role

Our client, an innovative and fast-paced online business, is looking for an experimental and data-driven E-commerce Growth Hacker to join their team. This role is focused on rapidly identifying and implementing growth opportunities across the entire customer journey, from acquisition to retention, for their e-commerce operations. Based in or remotely connected to Benoni, Gauteng, you will be responsible for designing, running, and analyzing A/B tests and other growth experiments across various channels, including website optimization, email marketing, social media, and paid advertising. The ideal candidate possesses a strong analytical mindset, a creative approach to problem-solving, and a passion for driving measurable results. This is a unique chance to make a significant impact on our client's growth trajectory.

Key Responsibilities

• Identify, prioritize, and execute growth experiments across the e-commerce funnel to drive key metrics like traffic, conversion rates, customer acquisition, and retention.
• Design and conduct A/B tests and multivariate tests on website elements, landing pages, email campaigns, and ad creatives.
• Analyze experiment results to determine successful strategies and scale them across the business.
• Leverage data analytics tools to understand user behavior, identify bottlenecks, and uncover growth opportunities.
• Collaborate with product, marketing, and engineering teams to implement growth initiatives.
• Develop and implement strategies for customer acquisition, engagement, and retention.
• Stay up-to-date with the latest growth hacking techniques, tools, and industry trends.
• Monitor key performance indicators (KPIs) and report on progress and findings.
• Foster a culture of experimentation and continuous improvement within the team.
• Optimize conversion rates across all digital touchpoints.

Requirements

• Proven experience in growth hacking, performance marketing, or a similar role focused on driving measurable growth, preferably in e-commerce.
• Strong understanding of A/B testing methodologies and tools (e.g., Optimizely, VWO, Google Optimize).
• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization.
• Experience with various marketing channels, including SEO, SEM, social media advertising, and email marketing.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Creative mindset with a passion for experimentation and innovation.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Must be comfortable working remotely.

Benefits

• Fully remote work opportunity.
• Competitive salary and potential for performance bonuses.
• Work with a dynamic and innovative team in the e-commerce space.
• Significant impact on business growth and strategy.
• Opportunities for continuous learning and skill development in growth hacking.