E-commerce Social Media Growth Hacker

Placements24; Benoni; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Wellness support

Paid time off

Professional development

Performance-based bonuses

Employee discounts

Job summary

Placements24 is seeking an E-commerce Social Media Growth Hacker based in Benoni, Gauteng. The role focuses on rapid user acquisition and engagement through data-driven social strategies, testing, and optimization.

You will identify viral loops, optimize conversion funnels, and collaborate with marketing, product, and engineering teams. The ideal candidate thrives on experimentation, has strong analytical skills, and can translate insights into scalable growth initiatives across social

Qualifications

• Proven experience in growth marketing with a focus on user acquisition and engagement.
• Strong analytics using tools like GA, Mixpanel, and SQL.
• Experience with A/B testing and rapid experimentation methods.
• Solid understanding of social media dynamics and viral marketing principles.

Responsibilities

• Design, implement, and test experimental growth strategies across social channels.
• Analyze user behavior and funnels to identify growth levers and bottlenecks.
• Create viral loops, referral programs, and incentivize sharing.
• Run rapid content/targeting/user-flow experiments to optimize key metrics.
• Collaborate with marketing, product, and engineering to scale growth initiatives.
• Monitor trends and competitors to spot innovative opportunities.

Skills

Growth marketing

Social media marketing

Data analysis

AB testing

HTML/CSS/JS

E-commerce

Communication

Independence

Tools

Google Analytics

Mixpanel

SQL

Job description

About the Role

Our client, an innovative e-commerce company, is seeking a creative and analytical E-commerce Social Media Growth Hacker to drive rapid user acquisition and engagement through unconventional and data-driven social media strategies. This role requires a blend of marketing savvy, analytical rigor, and experimentation. The ideal candidate is obsessed with growth, constantly testing new ideas, and finding scalable ways to reach and convert customers via social channels. You will be instrumental in identifying viral loops, optimizing conversion funnels, and leveraging social media for explosive growth. This position offers a dynamic challenge within a forward-thinking organization. Based in Benoni, Gauteng , you will be at the heart of a thriving commercial region.

Key Responsibilities

• Design, implement, and test experimental growth strategies across various social media platforms to acquire and retain users.
• Analyze user behavior, conversion funnels, and campaign performance to identify key growth levers and bottlenecks.
• Leverage social media features and platforms to create viral loops, referral programs, and incentivize user sharing.
• Develop and execute rapid A/B tests on content, targeting, messaging, and user flows to optimize for key growth metrics.
• Collaborate with marketing, product, and engineering teams to implement growth initiatives and track their impact.
• Monitor industry trends, competitor strategies, and emerging platforms for innovative growth opportunities.
• Utilize data analytics and user feedback to iterate on strategies and drive continuous improvement.
• Identify and engage with potential brand advocates and influencers to amplify reach.
• Develop and manage small-scale paid campaigns focused on testing growth hypotheses.
• Report on growth experiments, key findings, and actionable insights to drive strategic decisions.

Requirements

• Proven experience in growth marketing, social media marketing, or a related field with a strong emphasis on user acquisition and engagement.
• Demonstrable success in implementing growth hacking strategies that have achieved significant scale.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Mixpanel, SQL).
• Experience with A/B testing frameworks and rapid experimentation methodologies.
• Deep understanding of social media platforms, user psychology, and viral marketing principles.
• Creative and entrepreneurial mindset with a passion for problem-solving.
• Excellent communication skills, with the ability to articulate complex ideas clearly.
• Familiarity with front-end development or basic coding (HTML, CSS, JavaScript) is a plus.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced environment.
• A strong understanding of e-commerce customer journeys.

Benefits

• Our client offers a competitive salary and a stimulating work environment.
• Employees receive comprehensive medical aid coverage and wellness support.
• Generous paid time off is provided, along with ample opportunities for professional development and training in cutting-edge growth strategies.
• The company culture is innovative, data-driven, and encourages experimentation.
• Additional benefits include potential for performance-based bonuses tied to growth targets and employee discounts.
• This role is based in Benoni, Gauteng .