E-commerce Growth Hacker & Social Media Specialist

Placements24; Benoni; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Remote-friendly

Flexible work environment

Job summary

Placements24 seeks a data-driven E-commerce Growth Hacker & Social Media Specialist to accelerate user acquisition, engagement, and revenue for a dynamic online retail client. You will design innovative growth strategies, manage campaigns across major social channels, and run A/B tests to optimize conversions.

Remotely from anywhere in South Africa, you will analyze behavior, craft shareable content, and collaborate with product/engineering to unleash new features and viral growth opportunities.

Qualifications

• Proven Growth Hacker track record.
• Success in driving user acquisition and revenue.
• Knowledge of social media marketing, SEO, SEM.
• Experience with analytics tools and A/B testing.

Responsibilities

• Design growth hacking strategies to drive customer acquisition and retention for the e-commerce business.
• Manage and optimize social media campaigns across Instagram, TikTok, Facebook, and Twitter with focus on engagement and conversion.
• Conduct A/B testing on landing pages, campaigns, and site elements to improve performance.
• Develop viral marketing campaigns and referral programs for organic growth.
• Analyze user behavior data and site analytics to identify friction points and opportunities.
• Create compelling, shareable content for social channels and marketing funnels.
• Collaborate with product and engineering to implement new features for user experience.
• Monitor industry trends and competitors to spot growth opportunities.
• Report growth metrics and campaign performance to stakeholders.
• Experiment with new social features and platforms to drive innovation.

Skills

Growth Hacking

Social Media Marketing

Analytics

A/B Testing

SEO/SEM

Content Marketing

User Psychology

E-commerce

Education

Bachelor's in Marketing or related field

Quantitative field preferred

Tools

Google Analytics

Mixpanel

Amplitude

Social media insights

Job description

About the Role

Our client, a pioneering force in the online retail sector, is actively searching for a creative and data-driven E-commerce Growth Hacker & Social Media Specialist to join their forward-thinking team in Benoni, Gauteng . This role is tailor-made for an individual who thrives on innovation and has a passion for leveraging social media and cutting-edge growth strategies to accelerate business expansion. The successful candidate will be instrumental in identifying and implementing new tactics to increase user acquisition, engagement, and conversion rates across our client's e-commerce platforms and social channels. If you are a strategic thinker with a flair for experimentation and a deep understanding of viral marketing principles, this is an exceptional opportunity to make a significant impact.

Key Responsibilities

• Design and execute innovative growth hacking strategies to drive customer acquisition and retention for the e-commerce business.
• Manage and optimize all social media campaigns, focusing on engagement, reach, and conversion, across platforms like Instagram, TikTok, Facebook, and Twitter.
• Conduct A/B testing on website elements, landing pages, and marketing campaigns to improve performance.
• Develop and implement viral marketing campaigns and referral programs to foster organic growth.
• Analyze user behavior data and website analytics to identify key friction points and opportunities for improvement.
• Create compelling and shareable content tailored for social media platforms and various marketing funnels.
• Collaborate with product and engineering teams to implement new features and optimizations that enhance the user experience.
• Monitor industry trends and competitor activities to identify emerging growth opportunities.
• Report on key growth metrics and campaign performance to stakeholders.
• Experiment with new social media features and platforms to drive innovation and engagement.

Requirements

• Proven experience as a Growth Hacker, E-commerce Specialist, or in a similar role with a focus on rapid growth.
• Demonstrable success in developing and implementing growth strategies that have driven significant user acquisition and revenue.
• In-depth knowledge of social media marketing, SEO, SEM, and content marketing.
• Proficiency in analytics tools such as Google Analytics, Mixpanel, Amplitude, and social media insights.
• Experience with A/B testing tools and methodologies.
• Strong understanding of user psychology and consumer behavior.
• Excellent analytical and problem-solving skills, with a data-first approach.
• Creative mindset with a passion for experimenting and taking calculated risks.
• Familiarity with e-commerce platforms and digital marketing automation tools.
• Bachelor's degree in Marketing, Economics, Computer Science, or a related quantitative field is preferred.

Benefits

Our client offers a highly competitive salary and performance-based incentives for this role, recognizing the critical nature of growth initiatives. This position is fully remote, offering unparalleled flexibility to work from anywhere within South Africa . You will be part of a dynamic, innovative, and fast-paced startup environment where your contributions are highly valued. Access to cutting-edge tools and technologies, continuous learning opportunities, and a supportive team culture are standard. Join us in shaping the future of online retail from the comfort of your chosen location.