E-commerce Digital Marketing Specialist

Placements24; Centurion; On-site; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Annual bonuses

Professional development

Centurion office

Health benefits

Employee discounts

Job summary

Placements24 seeks an energetic E-commerce Digital Marketing Specialist to join our Centurion team. You will develop and execute integrated campaigns across SEO, PPC, email marketing, and social ads to boost online store visibility and sales.

You will analyze performance data, optimize customer journeys, and collaborate with web development and creative teams to deliver compelling marketing materials. A strong focus on analytics and ROI is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce digital marketing.
• Strong analytical skills and ability to translate data into strategies.
• Experience with SEO, SEM, Google Analytics, and email marketing.

Responsibilities

• Develop and implement SEO strategies to improve organic rankings.
• Manage paid campaigns (PPC, social ads) to drive targeted traffic and ROI.
• Create and run email campaigns including newsletters and automated journeys.
• Analyze website performance, customer behavior, and campaign data to identify optimization opportunities.
• Collaborate with web development and creative teams to ensure seamless UX and compelling materials.
• Stay abreast of the latest digital marketing trends relevant to e-commerce.

Skills

SEO/SEM

Google Analytics

Email marketing

CRM platforms

Social media ads

Analytics

Project management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Mailchimp

HubSpot

CRM systems

Job description

About the Role

Our client is seeking a proactive and analytical E-commerce Digital Marketing Specialist to join their dedicated team in Centurion . This role is crucial for enhancing our online store's visibility, driving qualified traffic, and ultimately boosting sales conversions. You will be responsible for developing and executing integrated digital marketing campaigns across various channels, including SEO, SEM, email marketing, and social media advertising. This position offers a fantastic opportunity for a marketing professional to make a significant impact on a growing e-commerce business, working closely with a talented team in a vibrant office environment.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings for e-commerce product pages and content.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to drive targeted traffic and achieve ROI goals.
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated customer journeys.
• Analyze website performance, customer behavior, and campaign data to identify trends and opportunities for optimization.
• Collaborate with the web development and creative teams to ensure a seamless user experience and compelling marketing materials.
• Keep abreast of the latest digital marketing trends and technologies relevant to e-commerce.

Requirements

• Proven experience as a Digital Marketing Specialist with a strong focus on e-commerce.
• Solid understanding of SEO, SEM, Google Analytics, and various digital advertising platforms.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and potential for annual bonuses.
• Opportunities for professional development and attending industry conferences.
• A dynamic and collaborative office environment in Centurion .
• Comprehensive health benefits package.
• Employee discounts on company products.