E-commerce Digital Marketing Specialist

Placements24; Upington; Híbrido; ZAR 180.000 - 300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Health benefits

Paid leave

Hybrid work

Descripción de la vacante

WhatJobs Direct in Upington, Northern Cape seeks a results-oriented E-commerce Digital Marketing Specialist to drive traffic, engagement and sales for our online store. You will implement SEO, SEM, social media, email campaigns and content creation in collaboration with the marketing manager.

This hybrid role offers office collaboration with remote flexibility and opportunities to develop digital marketing expertise.

Formación

• 1-3 years of digital marketing experience focused on e-commerce or online advertising.
• Familiar with SEO best practices and tools like Google Search Console and SEMrush.
• Experience managing SEM campaigns (Google Ads) and bidding strategies.
• Strong writing, communication, and analytical abilities with data-driven decision making.
• Degree preferred: Marketing, Business Administration, Communications, or related field.

Responsabilidades

• Implement and optimize SEO strategies to improve organic rankings and traffic.
• Plan, execute, and monitor paid search campaigns across platforms like Google Ads.
• Create and distribute content for social media and email newsletters.
• Manage social media ads to reach target audiences and drive conversions.
• Analyze campaign performance with analytics tools and generate regular reports.
• Identify trends and opportunities to optimize campaigns and growth.
• Collaborate with marketing to plan content calendars and campaigns.
• Conduct keyword research and competitor analysis for strategy guidance.
• Support A/B testing to improve conversion rates.
• Stay up-to-date with digital marketing trends and best practices.

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Google Ads

SEMrush

Descripción del empleo

About the Role

WhatJobs Direct is seeking a results-oriented E-commerce Digital Marketing Specialist to join our vibrant team in Upington, Northern Cape . This role is central to executing and optimizing our digital marketing campaigns across various online channels to drive traffic, engagement, and sales for our e-commerce business. You will work closely with the marketing manager to implement strategies related to SEO, SEM, social media marketing, email campaigns, and content creation. This is a Hybrid position, blending office-based collaboration with remote flexibility. The ideal candidate is a motivated individual with a solid understanding of digital marketing principles, excellent analytical skills, and a proactive approach to achieving marketing objectives. If you're eager to contribute to the growth of an exciting e-commerce venture and develop your digital marketing expertise, this is a fantastic opportunity.

Key Responsibilities

• Implement and manage search engine optimization (SEO) strategies to improve organic search rankings and website traffic.
• Plan, execute, and monitor paid search (SEM) campaigns across platforms like Google Ads.
• Assist in the creation and distribution of engaging content for social media platforms and email newsletters.
• Manage and optimize social media advertising campaigns to reach target audiences and drive conversions.
• Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Identify trends, insights, and opportunities for campaign optimization and growth.
• Collaborate with the marketing team on content calendars, campaign planning, and execution.
• Conduct keyword research and competitor analysis to inform digital marketing strategies.
• Support the A/B testing of various marketing elements to improve conversion rates.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• 1-3 years of experience in digital marketing, with a focus on e-commerce or online advertising.
• Familiarity with SEO best practices and tools (e.g., Google Search Console, SEMrush).
• Experience managing SEM campaigns (e.g., Google Ads) and understanding of bidding strategies.
• Knowledge of social media marketing, including content creation and paid advertising.
• Proficiency with web analytics tools like Google Analytics.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Organizational skills and the ability to manage multiple tasks and projects effectively.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Ability to work effectively in a hybrid environment, balancing independent work with team collaboration.

Benefits

Our client offers a competitive salary, comprehensive health benefits, paid annual leave, and opportunities for professional development and training in the digital marketing field. This Hybrid role based in Upington, Northern Cape , provides a supportive work environment with the flexibility to structure your week. You’ll gain valuable experience working on diverse e-commerce marketing initiatives and be part of a growing team committed to online success.