Digital Marketing Specialist (E-commerce Focus)

Placements24; Klerksdorp; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid

Retirement planning

Training & development

Career progression

Work-life balance

Job summary

Placements24 in Klerksdorp, North West, is seeking a results-driven Digital Marketing Specialist to boost online traffic, engagement and conversions for our ecommerce client.

You will plan, execute and optimize campaigns across SEO, SEM, social, email, and display ads, while analyzing data with Google Analytics to inform decisions and improve ROI.

Join a creative marketing team that values collaboration, continuous learning, and growth opportunities in a dynamic online retail environment.

Qualifications

• Minimum 3 years in digital marketing with e-commerce focus.
• Proven SEO, SEM, Google Ads, social media and email marketing experience.
• Strong web analytics knowledge, especially Google Analytics.
• Excellent written and verbal communication.
• Creative and data-driven with strong copywriting.
• Proficient in Excel; degree in marketing or related field.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across channels.
• Improve organic search rankings and organic traffic.
• Create and manage paid campaigns (Google Ads, social) to meet KPIs.
• Develop email marketing campaigns to nurture leads and retention.
• Analyze website traffic and user behavior with analytics tools.
• Create engaging social content and manage social presence.
• Collaborate with web team to optimize conversion rate.
• Generate regular campaign performance reports.

Skills

SEO/SEM

Google Ads

Social media

Email marketing

Google Analytics

Content creation

Excel

Communication

Shopify

WooCommerce

Education

Bachelor's degree in Marketing

Communications or Digital Media

Tools

Shopify

WooCommerce

Job description

About the Role

Our client, a rapidly expanding online retailer, is actively searching for a talented and motivated Digital Marketing Specialist to join their dynamic team in Klerksdorp, North West . This role is central to driving online traffic, enhancing customer engagement, and increasing conversion rates for our client's e-commerce platform. The ideal candidate will have a strong understanding of various digital marketing channels, with a particular emphasis on those that drive e-commerce success. You will be responsible for planning, executing, and optimizing digital marketing campaigns across search engines, social media, email, and other relevant channels. This is a fantastic opportunity to contribute to the growth of a well-established brand and work within a creative and collaborative marketing department. You will play a key role in shaping the online presence and driving revenue for our client.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising.
• Develop and implement strategies to improve website search engine rankings and drive organic traffic.
• Create and manage paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs, such as CPA and ROAS.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Monitor and analyze website traffic and user behavior using Google Analytics and other tools, providing insights and recommendations for optimization.
• Create engaging content for social media platforms and manage the company's social media presence.
• Collaborate with the web development team to ensure website performance and user experience are optimized for conversions.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply them to our client's strategy.
• Conduct market research and competitor analysis to identify opportunities and inform campaign strategies.
• Generate regular reports on campaign performance and provide insights to the marketing team.

Requirements

• Minimum of 3 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience with SEO, SEM, Google Ads, social media advertising, and email marketing platforms.
• Strong understanding of web analytics tools, particularly Google Analytics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging marketing copy and content.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Proficiency in Microsoft Office Suite, especially Excel.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement planning. Employees benefit from ongoing training and development opportunities to enhance their skills in the ever‑evolving digital marketing landscape. The company fosters a supportive and collaborative work environment where innovation is encouraged. You will be part of a growing team with ample opportunities for career advancement. Located in Klerksdorp, North West , this position offers a rewarding career in a dynamic industry. Our client is committed to employee well‑being and provides a positive work‑life balance.