Digital Marketing Specialist - E-commerce Focus

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work

Salary commensurate with experience

Professional development opportunities

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist to accelerate e-commerce growth for a dynamic Port Elizabeth-based client. You will manage paid search, SEO, email marketing, and social media to boost traffic and conversions.

The ideal candidate has 2-4 years of digital marketing experience, strong data skills, and a track record of optimizing campaigns for ROI. This role offers remote work flexibility and the opportunity to contribute to online growth.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or a related field.
• 2-4 years of proven digital marketing experience with a focus on e-commerce.
• Proven success in managing PPC and paid social campaigns.
• Proficiency in SEO and website optimization techniques.
• Experience with email marketing platforms and campaign management.
• Strong understanding of web analytics and data interpretation.
• Excellent written and verbal communication skills.
• Creative thinker with problem-solving abilities.
• Ability to work independently and manage multiple projects remotely.

Responsibilities

• Develop, execute, and manage paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Conduct keyword research and implement SEO strategies to drive organic traffic.
• Create and manage email marketing campaigns and automated workflows.
• Develop and execute social media strategies to increase brand visibility.
• Analyze campaign performance data and provide actionable insights.
• Monitor website traffic, user behavior, and conversions for optimization.
• Collaborate with content teams to produce marketing copy and assets.
• Stay updated on digital marketing trends and best practices.
• Manage marketing budgets and track spend for efficient allocation.
• Contribute to overall e-commerce strategy and customer acquisition.

Skills

PPC campaigns

SEO

Email marketing

Social media

Analytics

Content creation

Google Analytics

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Mailchimp

HubSpot

Google Analytics

Job description

About the Role

Our client, a dynamic and innovative e-commerce business, is seeking a results-driven Digital Marketing Specialist with a strong focus on e-commerce growth in Port Elizabeth, Eastern Cape . This role involves developing and implementing effective digital marketing strategies to drive website traffic, conversions, and customer acquisition. You will be responsible for managing various digital channels, including paid advertising, SEO, email marketing, and social media campaigns. The ideal candidate is data-savvy, creative, and possesses a deep understanding of the digital marketing landscape, with a proven ability to optimize campaigns for maximum ROI. This is an exceptional opportunity to join a growing company and make a tangible impact on its online success, with the flexibility of a remote work arrangement.

Key Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and drive traffic.
• Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop and execute social media marketing strategies to increase brand visibility and engagement.
• Analyze campaign performance data using analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
• Monitor website traffic, user behavior, and conversion rates to identify areas for optimization.
• Collaborate with the content team to create engaging marketing copy and creative assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets and track campaign spend to ensure efficient resource allocation.
• Contribute to the overall e-commerce strategy and customer acquisition efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of proven experience in digital marketing, with a specific focus on e-commerce.
• Demonstrated success in managing paid search (PPC) and paid social media campaigns.
• Proficiency in SEO tools and techniques for website optimization.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and campaign management.
• Strong understanding of web analytics platforms (e.g., Google Analytics) and ability to interpret data.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Familiarity with content management systems (CMS) and basic HTML is a plus.

Benefits

Our client offers a competitive remote salary, comprehensive benefits, and opportunities for professional development. You will have the flexibility to work remotely, contributing to our innovative e-commerce business from Port Elizabeth, Eastern Cape or any approved location. Join a forward-thinking team dedicated to driving online growth and delivering exceptional digital marketing results.