E-commerce Digital Marketing Executive

Placements24; East London; Presencial; ZAR 420.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement fund contributions

Generous annual leave

Descripción de la vacante

Placements24 is seeking an E-commerce Digital Marketing Executive to join our client in East London, Eastern Cape. You will develop and implement digital marketing strategies across SEO, SEM, social media, email, and content marketing to drive traffic and online sales.

In this on-site role, you will optimize campaigns, analyze performance using Google Analytics, collaborate with design and content teams, and stay ahead of digital trends to grow the online business in East London.

Formación

• Bachelor's degree in Marketing or related field.
• Minimum 3 years of e-commerce digital marketing experience.
• Proven ability to plan and execute multi-channel campaigns.
• Strong SEO, SEM, social media, email, and content marketing knowledge.
• Excellent analytical and communication skills.

Responsabilidades

• Develop and execute integrated digital marketing campaigns across channels.
• Manage paid ads (Google Ads, Facebook Ads) to meet KPIs and ROAS.
• Optimize SEO to improve rankings and traffic.
• Create and manage email campaigns, segmentation, and automation.
• Analyze website data and report performance with insights.

Conocimientos

SEO & SEM knowledge

Social media marketing

Email marketing

Content marketing

Analytics & reporting

Copywriting

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Google Ads

Social media advertising platforms

Descripción del empleo

About the Role

Our client, a well-established online retailer, is seeking a highly skilled and results-oriented E-commerce Digital Marketing Executive to join their team in East London, Eastern Cape . This role is responsible for developing and implementing comprehensive digital marketing strategies to drive qualified traffic, increase online sales, and enhance brand engagement. The ideal candidate possesses a strong understanding of various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing, with a proven ability to execute campaigns that deliver measurable results. You will be instrumental in growing the online presence and revenue streams for our client. This position requires a dedicated individual to work fully on-site.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve target KPIs and ROAS.
• Implement SEO strategies to improve organic search rankings and website traffic.
• Create and manage email marketing campaigns, including list segmentation, content creation, and automation.
• Develop and manage social media content calendars and engagement strategies.
• Analyze website traffic, campaign performance, and user behavior using web analytics tools (e.g., Google Analytics).
• Provide regular reports on digital marketing performance, including insights and recommendations for improvement.
• Collaborate with design and content teams to create compelling marketing assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and explore new digital marketing opportunities to drive business growth.
• Manage relationships with third-party marketing vendors or agencies as needed.
• Ensure all digital marketing activities align with brand guidelines and objectives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3 years of experience in e-commerce digital marketing.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, and social media advertising tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong copywriting, editing, and communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Team player with excellent collaboration skills.
• Familiarity with e-commerce platforms is a plus.
• Based in or willing to relocate to East London, Eastern Cape .

Benefits

Our client offers a competitive salary package, reflecting the value of your expertise. Comprehensive health insurance and retirement fund contributions are provided. Employees receive a generous annual leave allowance. The company fosters a professional and collaborative work environment. This role presents a fantastic opportunity to significantly contribute to the growth of an online business within the vibrant city of East London, Eastern Cape .