E-commerce Digital Marketing Specialist

Placements24; George; Híbrido; ZAR 300.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and benefits

Hybrid work model

Professional development resources

Work-life balance

Descripción de la vacante

Placements24 is seeking an E-commerce Digital Marketing Specialist in George, Western Cape to drive online sales and brand visibility. You will develop and execute digital strategies across SEO, SEM, email, and social media to boost engagement and conversion rates.

Hybrid work arrangement allows in-office collaboration and remote flexibility as you optimize campaigns, analyze performance metrics, and collaborate with web & design teams to enhance the customer journey for online shoppers in the

Formación

• Proven experience of at least 3 years in digital marketing with e-commerce focus.
• Solid understanding of SEO, SEM, content marketing, email marketing and social media marketing.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager and email platforms.
• Experience managing paid campaigns with positive ROI and strong analytics.
• Excellent written and verbal communication; able to collaborate across teams.
• Familiarity with e-commerce platforms (Shopify, WooCommerce) is a plus.
• Reside within or be willing to commute to George, Western Cape.

Responsabilidades

• Develop and execute digital marketing campaigns across multiple channels to drive e-commerce sales.
• Manage social media presence, create engaging content and community interactions.
• Conduct keyword research and SEO best practices to improve rankings.
• Plan and manage paid campaigns (Google Ads, Facebook Ads) including budgeting and analysis.
• Create and send targeted email campaigns to nurture leads and customers.
• Analyze website traffic and conversion data using Google Analytics to identify optimization opportunities.
• Collaborate with web design teams to optimize landing pages for conversion.
• Prepare regular performance reports and insights for management.
• Assist in developing A/B testing strategies for site elements and ads.

Conocimientos

Digital marketing

SEO/SEM

Analytics

Content marketing

Email marketing

Social media marketing

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Google Ads

Facebook Business Manager

Email marketing platforms

Descripción del empleo

About the Role

Our client, a prominent name in the online retail sector, is looking for an E-commerce Digital Marketing Specialist to drive online sales and brand visibility. This role is integral to developing and executing innovative digital strategies that enhance customer engagement and conversion rates. While the position is based in George, Western Cape, a hybrid work model is offered, allowing for a balance between in-office collaboration and remote flexibility. You will be instrumental in crafting compelling online campaigns, managing digital advertising efforts, and analyzing performance metrics to ensure optimal results. The ideal candidate will possess a strong understanding of the e-commerce landscape, proficiency in various digital marketing channels, and a creative approach to problem-solving. Your contributions will directly impact the company's online growth and market position. This is an exciting opportunity to join a thriving business and make a significant impact in the George, Western Cape area.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, and social media advertising, to drive e-commerce sales.
• Manage the company's social media presence, creating engaging content and fostering community interaction to enhance brand loyalty and drive traffic to the website.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website visibility.
• Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.), including budget allocation, bid management, and performance analysis.
• Create and send targeted email marketing campaigns to nurture leads and existing customers, promoting new products and special offers.
• Analyze website traffic, user behavior, and conversion data using tools like Google Analytics to identify areas for optimization and growth.
• Collaborate with the web development and design teams to ensure a seamless user experience and optimize landing pages for conversion.
• Monitor industry trends and competitor activities to identify new opportunities and adapt marketing strategies accordingly.
• Prepare regular reports on campaign performance, key metrics, and insights for management review.
• Assist in the development of A/B testing strategies for website elements, ad copy, and email content to improve conversion rates.

Requirements

• Proven experience of at least 3 years in digital marketing, with a focus on e-commerce and online sales.
• Solid understanding of SEO, SEM, content marketing, email marketing, and social media marketing principles.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Experience in managing and optimizing paid advertising campaigns with a proven track record of achieving positive ROI.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects effectively.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
• A degree in Marketing, Digital Media, or a related field is preferred.
• Reside within or be willing to commute to George, Western Cape.

Benefits

• Our client offers a competitive salary and benefits package for this hybrid role.
• Employees will have the opportunity to work within a dynamic and growing company, with access to professional development resources.
• The hybrid work model provides flexibility, allowing for a healthy work-life balance.
• You will be part of a supportive team environment in George, Western Cape, contributing to exciting e-commerce initiatives.
• Benefits include potential for performance bonuses, opportunities for career advancement, and a stimulating work atmosphere.
• Join us and be part of shaping the future of online retail in the Western Cape.