Digital Marketing Coordinator - E-commerce

Placements24; George; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Professional development support

Positive team environment

Career advancement opportunities

Job summary

Placements24 is seeking a proactive Digital Marketing Coordinator for our client in George, Western Cape. The role supports e-commerce and social media strategies, boosting brand presence and website traffic while enhancing customer engagement across digital touchpoints.

You will work with the marketing manager to develop engaging campaigns, manage content across social media and blogs, and monitor metrics to inform iterative improvements in a fast-paced online environment.

Qualifications

• Previous digital marketing or social media experience, preferably in e-commerce.
• Familiar with major social platforms and best practices.
• Basic SEO understanding and content marketing knowledge.
• Proficient with Canva and email marketing tools.
• Strong analytical, written and verbal communication skills.
• Highly organized with attention to detail and multitasking ability.
• Team player with a proactive attitude.
• Degree or diploma in Marketing/Communications is advantageous.
• Must reside in or be willing to relocate to George, Western Cape.

Responsibilities

• Assist in developing and executing digital marketing campaigns across social, email and paid channels.
• Create and schedule engaging content for social media and company blog.
• Monitor channels for trends, feedback and engagement opportunities.
• Support SEO and content optimization for website UX.
• Assist in email marketing campaigns and list growth.
• Track and report key digital marketing metrics and campaigns.
• Conduct market research and competitor analysis for growth opportunities.
• Collaborate with design and product teams to align materials with brand guidelines.
• Manage online reviews and brand reputation across platforms.
• Contribute ideas to grow the overall digital strategy.

Skills

Digital marketing

Social media management

SEO basics

Content creation

Email marketing

Analytics

Communication

Organization

Team collaboration

Relocation willingness

Education

Marketing/Communications degree or diploma

Tools

Canva

Email marketing platforms

Job description

About the Role

Our client, a thriving online retailer specializing in (specific product category), is looking for a proactive and detail-oriented Digital Marketing Coordinator to join their team in George, Western Cape. This role is crucial in supporting the execution of our client's e-commerce and social media strategies. You will work closely with the marketing manager to amplify brand presence, drive website traffic, and enhance customer engagement across all digital touchpoints. The ideal candidate is passionate about digital marketing, possesses strong organizational skills, and has a keen eye for creative execution. This is a fantastic opportunity to contribute to a growing business and gain valuable experience in a fast-paced, dynamic industry. You will be at the forefront of our client's online communication efforts, helping to build a strong and recognizable brand identity.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns, including social media, email, and paid advertising.
• Create and schedule engaging content for social media platforms (Facebook, Instagram, etc.) and company blog.
• Monitor social media channels for industry trends, customer feedback, and engagement opportunities.
• Support the optimization of website content for search engines (SEO) and user experience.
• Assist in the creation and distribution of email marketing campaigns.
• Track and report on key digital marketing metrics and campaign performance.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with internal teams (design, product) to ensure marketing materials are aligned with brand guidelines.
• Manage online reviews and reputation across various platforms.
• Contribute to the overall digital strategy and provide innovative ideas for growth.

Requirements

• Previous experience in digital marketing, social media management, or a related field is essential, preferably within an e-commerce context.
• Familiarity with major social media platforms and their respective best practices.
• Basic understanding of SEO principles and content marketing.
• Proficiency with content creation tools (e.g., Canva) and email marketing platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail and the ability to manage multiple tasks.
• A team player with a proactive and positive attitude.
• Relevant degree or diploma in Marketing, Communications, or a related discipline is advantageous.
• Must reside in or be willing to relocate to George, Western Cape.

Benefits

• Our client offers a competitive salary package commensurate with experience.
• Employees are provided with a comprehensive medical aid plan, ensuring peace of mind.
• There are opportunities for professional growth and development, with support for attending relevant training and workshops.
• The company culture is supportive and collaborative, fostering a positive work environment in their George office.
• Additional benefits include performance-based incentives and potential for career advancement within the organization.

Join a dynamic team where your contributions will directly impact the success of our client's online business.