Digital Marketing Manager - E-commerce Specialist

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Health, dental, and retirement plans

Professional development opportunities

Collaborative, growth‑oriented culture

Job summary

Placements24 is seeking a strategic Digital Marketing Manager in Soweto to drive online sales and brand visibility. The role blends in-office collaboration with remote work flexibility, focusing on SEO, SEM, social media, email marketing, and content strategy.

You will lead cross-functional teams to optimize the customer journey, analyze performance data, and continuously improve ROI across channels in a dynamic e-commerce environment.

Qualifications

• 5+ years in digital marketing with e-commerce focus.
• Bachelor's degree in Marketing, Business Admin, or related field.
• Proven track record of driving online sales and leads.

Responsibilities

• Develop and execute integrated digital marketing campaigns across channels.
• Optimize e-commerce website for UX, conversions, and SEO/SEM visibility.
• Lead content strategy and social media to grow brand and community.
• Analyze campaigns, identify trends, and improve ROI.
• Collaborate with sales and product teams to meet business goals.

Skills

Digital marketing

SEO

SEM

Content strategy

Analytics

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

About the Role

Our client is looking for a strategic and results-oriented Digital Marketing Manager with a strong background in e-commerce to join their growing team in Soweto. In this hybrid role, you will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, enhance brand visibility, and optimize the customer journey across all digital channels. You will lead initiatives in SEO, SEM, social media marketing, email marketing, and content strategy, working closely with sales and product teams to achieve business objectives. This position offers a dynamic blend of in-office collaboration and remote work flexibility, providing an excellent opportunity to make a significant impact on our client's online presence and revenue.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels, including paid search, social media, email, and display advertising.
• Manage and optimize the e-commerce website for user experience, conversion rates, and search engine visibility.
• Oversee SEO and SEM strategies to increase organic traffic and drive qualified leads.
• Create engaging content strategies and manage social media presence to build brand awareness and community.
• Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce and performance marketing.
• Proven track record of developing and executing successful digital marketing campaigns that drive sales and lead generation.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO, SEM, content marketing, and social media best practices.
• Excellent analytical, communication, and project management skills.

Benefits

• Competitive salary commensurate with experience and qualifications.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive benefits package including health, dental, and retirement plans.
• Opportunities for continuous learning and professional development in the digital marketing landscape.
• A collaborative and growth-oriented work environment.