E-commerce Digital Strategist

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Health insurance

Retirement savings plan

Leadership training

Growth opportunities

Job summary

Placements24 is seeking a strategic and analytical E-commerce Digital Strategist to lead our online marketing efforts from our Bloemfontein office. This role defines and executes a cohesive digital strategy to drive online sales, customer acquisition, and brand engagement across all channels.

You will oversee SEO, SEM, social media, email marketing, and content strategy, analyze trends, manage budgets, and report insights to senior management, enabling growth for the business in Bloemfontein and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in digital marketing strategy with an e-commerce focus.
• Proven expertise in SEO, SEM, PPC, social media, email and content strategy.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy for the e-commerce business, encompassing SEO, SEM, social media, email marketing, and content marketing.
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities and strategic advantages.
• Manage and optimize digital advertising campaigns across various platforms to maximize ROI and achieve lead generation and sales targets.
• Oversee the website's user experience and conversion rate optimization efforts to improve online sales performance.
• Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and execution of digital initiatives.
• Monitor KPIs and provide regular reports and insights to senior management on effectiveness of digital strategies.

Skills

Leadership

Communication

Analytical thinking

Strategic planning

Team management

Education

Bachelor's degree in Marketing or Business

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking a strategic and analytical E-commerce Digital Strategist to lead their online marketing efforts from their Bloemfontein office. This role is instrumental in defining and executing a cohesive digital strategy that drives online sales, customer acquisition, and brand engagement. You will be responsible for overseeing all digital marketing channels, ensuring they work synergistically to achieve business objectives. This position demands a deep understanding of the digital landscape, a data-driven approach to decision-making, and the ability to translate complex strategies into actionable plans that will propel the company's e-commerce success in Bloemfontein and beyond.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy for the e-commerce business, encompassing SEO, SEM, social media, email marketing, and content marketing.
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities and strategic advantages.
• Manage and optimize digital advertising campaigns across various platforms to maximize ROI and achieve lead generation and sales targets.
• Oversee the website's user experience and conversion rate optimization efforts to improve online sales performance.
• Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and execution of digital initiatives.
• Monitor key performance indicators (KPIs), providing regular reports and insights to senior management on the effectiveness of digital strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Extensive experience (5+ years) in digital marketing strategy, with a significant focus on e-commerce .
• Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership and communication skills, with the ability to articulate complex strategies to diverse stakeholders.
• Experience managing budgets and leading teams in a professional setting.

Benefits

• Competitive salary and comprehensive bonus structure.
• Full health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Opportunities for continued professional growth and leadership training.
• Strategic role with significant impact on the company's e-commerce future, based in Bloemfontein .
• Supportive and dynamic work environment.