E-commerce Marketing Manager

Placements24; Benoni; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Executive bonus

Hybrid work model

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead digital marketing for its Benoni-based online store. You will drive traffic, conversion, and revenue through integrated channels while optimizing the customer journey and ROI.

The role requires 5+ years in digital marketing with a strong e-commerce track record, leadership skills, and a strategic, analytics-driven mindset. Hybrid work flexibility is offered, with a focus on results.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of progressive digital marketing experience with e-commerce focus.
• Experience developing data-driven strategies across multiple channels (SEO, SEM, email, social).
• Strong leadership and ability to mentor a team.

Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, email, social media, and affiliate marketing to drive e-commerce sales.
• Manage marketing budget and allocate resources across channels to hit targets.
• Oversee campaign creation, execution, and performance analysis.
• Analyze website traffic and sales data to identify growth opportunities.
• Lead and mentor marketing specialists, fostering collaboration and performance.

Skills

Digital marketing

Leadership

Analytics

SEO/SEM

Email marketing

Team management

Content marketing

Education

Bachelor's degree in Marketing or Business

MBA (preferred)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is seeking an experienced and results-oriented E-commerce Marketing Manager to lead their digital marketing efforts in Benoni . This leadership role will be responsible for developing and executing comprehensive marketing strategies to drive traffic, conversion, and revenue for the company's online store. You will manage a diverse range of marketing channels, oversee campaign execution, and analyze performance to continuously optimize the customer journey and maximize ROI. This is a critical position for someone passionate about growing an e-commerce business through strategic digital initiatives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, email marketing, social media, and affiliate marketing to drive e-commerce sales.
• Manage the marketing budget, allocating resources effectively across various channels to achieve targets.
• Oversee the creation and optimization of marketing campaigns, from concept to execution and analysis.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for growth.
• Lead and mentor a team of marketing specialists, fostering a culture of collaboration and high performance.
• Stay abreast of the latest trends and technologies in digital marketing and e-commerce .

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 5+ years of progressive experience in digital marketing, with a strong focus on e-commerce .
• Demonstrated success in developing and executing data-driven marketing strategies that yield measurable results.
• Expertise across multiple digital marketing channels, including analytics, SEO, SEM, email marketing, and social media advertising.
• Strong leadership and team management skills.
• Excellent strategic thinking and problem-solving abilities, based in Benoni .

Benefits

• Attractive executive-level salary and performance bonus structure.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for significant professional development and leadership growth.
• A dynamic and forward-thinking work environment with a focus on innovation.
• Hybrid work model offering flexibility between office and remote work.