Digital Marketing Lead

Placements24; Sandton; Hybrid; ZAR 950,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work

Performance bonus

Health insurance

Dental insurance

Vision insurance

Paid time off

Retirement plan

Job summary

Placements24 seeks a seasoned Digital Marketing Lead to spearhead the online growth strategy for its Sandton presence. You will develop and execute a comprehensive digital plan spanning SEO, SEM, content marketing, social media, and email campaigns to drive e-commerce growth and brand awareness.

You will lead a team of marketing professionals, manage budgets, and leverage data insights to optimize performance.

Qualifications

• 7+ years in digital marketing with a strong e-commerce focus.
• Proven track record of leading and scaling marketing teams.
• Experience developing and executing multi-channel digital strategies.

Responsibilities

• Develop and implement overarching digital marketing strategies across SEO, SEM, content, social media, and email marketing.
• Lead, mentor, and inspire a team of digital marketing specialists.
• Oversee campaigns across all digital touchpoints, ensuring brand consistency.

Skills

Digital marketing leadership

SEO/SEM

Content marketing

Social media strategy

Email automation

Analytics & data

Team mentoring

Education

Bachelor’s or Master’s in Marketing or related field

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

About the Role

Our client is seeking a seasoned and forward-thinking Digital Marketing Lead to spearhead their online marketing efforts in Sandton . This leadership role is responsible for developing and executing a comprehensive digital strategy that drives e-commerce growth, enhances brand awareness, and cultivates strong social media engagement. You will lead a team of marketing professionals, manage budgets, and leverage data insights to optimize campaign performance across all digital channels. This is an exceptional opportunity for a strategic marketer to shape the future of our online presence within a thriving business environment.

Key Responsibilities

• Develop and implement overarching digital marketing strategies, encompassing SEO, SEM, content marketing, social media, and email marketing, to achieve business objectives.


• Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and collaboration.


• Oversee the creation and execution of compelling marketing campaigns across all digital touchpoints, ensuring alignment with brand messaging.


• Analyze campaign performance, website analytics, and market trends to provide strategic insights and recommendations for continuous improvement.


• Manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve targets.


• Collaborate closely with sales, product, and creative teams to ensure integrated and effective marketing efforts.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with a significant focus on e-commerce and social media.


• Proven track record in developing and executing successful digital marketing strategies that deliver measurable results.


• Demonstrated experience in leading and managing marketing teams.


• Expertise in SEO, SEM, content strategy, social media marketing, email automation, and analytics platforms.


• Exceptional strategic thinking, analytical, and communication skills.


• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary and performance-driven bonus structure.


• Hybrid work model providing flexibility and work-life balance in Sandton .


• Significant opportunities for career advancement and strategic influence.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and retirement savings plan.


• A dynamic, collaborative, and innovative work culture.