E-commerce Marketing Executive

Placements24; Sandton; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses

Professional development

Dynamic and collaborative environment

Job summary

Placements24 is seeking an E-commerce Marketing Executive in Sandton to grow online sales and engagement. You will craft and run targeted digital campaigns across channels, optimize ads, and analyze performance to drive conversions.

The role requires a strong grasp of SEO/SEM, PPC, analytics, and content creation, with collaboration across merchandising and design teams. The ideal candidate brings proven e-commerce marketing experience, data-driven mindset, and excellent communication and

Qualifications

• Proven experience in e-commerce marketing or a similar digital marketing role.
• Strong understanding of digital marketing channels, tools, and best practices, including SEO, SEM, PPC, and email marketing.
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication and project management abilities.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for the e-commerce platform, including SEO, SEM, email marketing, and social media advertising.
• Manage and optimize online advertising campaigns to drive qualified traffic and conversions, ensuring efficient budget allocation.
• Analyze website performance, customer behavior, and sales data to identify trends and opportunities for improvement.
• Create compelling marketing content, including product descriptions, promotional copy, and email newsletters.
• Collaborate with internal teams (e.g., merchandising, design) to ensure marketing initiatives are cohesive and impactful.
• Monitor key e-commerce marketing metrics and provide regular reports with actionable insights and recommendations.

Job description

About the Role

Our client is seeking a motivated and experienced E-commerce Marketing Executive to drive growth and engagement for their online business in Sandton . This role involves developing and implementing targeted marketing campaigns across digital channels to increase sales, enhance brand visibility, and foster customer loyalty. You will work closely with the broader marketing team to ensure all e-commerce marketing efforts are integrated and aligned with company objectives. This hybrid role offers a dynamic environment for a marketing professional eager to make a tangible impact on an e-commerce platform's success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for the e-commerce platform, including SEO, SEM, email marketing, and social media advertising.
• Manage and optimize online advertising campaigns to drive qualified traffic and conversions, ensuring efficient budget allocation.
• Analyze website performance, customer behavior, and sales data to identify trends and opportunities for improvement.
• Create compelling marketing content, including product descriptions, promotional copy, and email newsletters.
• Collaborate with internal teams (e.g., merchandising, design) to ensure marketing initiatives are cohesive and impactful.
• Monitor key e-commerce marketing metrics and provide regular reports with actionable insights and recommendations.

Requirements

• Proven experience in e-commerce marketing or a similar digital marketing role.
• Strong understanding of digital marketing channels, tools, and best practices, including SEO, SEM, PPC, and email marketing.
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics).
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication and project management abilities.
• A degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid work model providing flexibility.
• Opportunity to influence the growth of an e-commerce business.
• Access to professional development resources and training.
• A dynamic and collaborative work environment.