Digital Marketing Manager - E-commerce

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Bonus potential

Hybrid work model

Health insurance

Retirement savings plan

International training

Job summary

Placements24 is hiring an experienced Digital Marketing Manager to lead e-commerce initiatives from Rustenburg. You will oversee SEO, SEM, social media, email marketing, and content strategy to drive online sales and customer acquisition.

A hybrid work model and strong bonus potential accompany a comprehensive benefits package. The role requires 5+ years in digital marketing with a proven track record in e-commerce campaigns, leadership, and data-driven decision making.

Qualifications

• Minimum 5 years in digital marketing with e-commerce focus.
• Proven success in SEM and social media campaigns.
• Strong SEO knowledge and analytics proficiency.
• Experience with CRM and email platforms (Mailchimp, HubSpot).

Responsibilities

• Develop and execute a digital marketing strategy to hit e-commerce targets.
• Manage and optimize PPC and social ads for ROI.
• Oversee SEO efforts to improve rankings & traffic.
• Lead content marketing including blog, website copy, social content.
• Analyze metrics and provide data-driven insights in regular reports.
• Oversee email marketing programs, segmentation, campaigns, automation.

Skills

Digital marketing strategy

E-commerce focus

Paid search (SEM)

Social media advertising

Analytics & reporting

CRM & email marketing

Leadership & project mgmt

Tools

Google Analytics

SEMrush

Mailchimp

HubSpot

Excel

Job description

About the Role

Our client is seeking an experienced Digital Marketing Manager to lead their e-commerce initiatives from their Rustenburg office. This pivotal role involves overseeing all aspects of online marketing, including SEO, SEM, social media, email marketing, and content strategy, to drive significant growth in online sales and customer acquisition. You will be instrumental in defining and executing strategies that enhance brand visibility and customer engagement within the competitive North West market. The ideal candidate is a strategic thinker with a proven track record in managing successful digital marketing campaigns for e-commerce businesses.

Key Responsibilities

• Develop and execute an overarching digital marketing strategy to achieve e-commerce sales targets.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and traffic.
• Lead the content marketing strategy, including blog posts, website copy, and social media content.
• Analyze performance metrics across all digital channels and provide regular reports with actionable insights.
• Manage the email marketing program, including list segmentation, campaign creation, and automation.

Requirements

• Minimum of 5 years of experience in digital marketing , with a strong focus on e-commerce .
• Proven success in managing paid search (SEM) and social media advertising campaigns.
• Deep understanding of SEO best practices and analytics tools (e.g., Google Analytics, SEMrush).
• Experience with CRM and email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong leadership and project management skills.
• Excellent communication and presentation abilities, particularly in presenting data-driven strategies in Rustenburg .

Benefits

• Attractive annual salary package with significant bonus potential.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for international training and professional growth.
• A dynamic work environment with a focus on innovation and team collaboration.