Digital Marketing Manager - E-commerce Campaigns

Placements24; Mbombela (Nelspruit); On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid

Retirement fund

Life insurance

Generous annual leave

Professional development

Job summary

Placements24 in Nelspruit is seeking an experienced Digital Marketing Manager to lead all digital campaigns for a growing e-commerce business. You will develop integrated strategies to drive traffic, leads and online sales, balancing strategic vision with hands-on execution.

You will manage a team, collaborate with product, sales, and service teams, optimize paid campaigns, content, email, and affiliates, and use analytics to inform decisions.

Qualifications

• Proven experience as a Digital Marketing Manager or senior role in e-commerce.
• Expertise in SEM, paid social, email marketing, and affiliate marketing.
• Strong analytical skills using data from Google Analytics and ad platforms.
• Experience with marketing automation and CRM systems.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred.

Responsibilities

• Develop, implement, and manage integrated digital marketing strategies for e-commerce sales and brand objectives.
• Oversee paid campaigns across platforms (Google Ads, Facebook Ads) for maximum ROI.
• Create engaging content with design and content teams to ensure consistency.
• Analyze campaign performance and site analytics to identify growth opportunities.
• Lead and mentor a team of digital marketing professionals.
• Collaborate with product, sales, and customer service to align marketing with business goals.

Skills

Digital Marketing

Leadership

Analytics

SEM

Paid Social

Email Marketing

Affiliate Marketing

Campaign Management

CRM Systems

Marketing Automation

Education

Bachelor's degree in Marketing/Business

Master's degree (nice to have)

Tools

Google Analytics

CRM platforms

Marketing automation platforms

Job description

About the Role

Our client is seeking an experienced and results-driven Digital Marketing Manager to oversee all aspects of digital marketing campaigns for their burgeoning e-commerce business in Nelspruit . You will be responsible for developing and executing integrated digital marketing strategies that drive website traffic, generate leads, and increase online sales. This leadership role requires a blend of strategic thinking, hands-on campaign management, and analytical expertise. You will lead a team and collaborate with various departments to ensure cohesive brand messaging and successful campaign execution across all digital channels.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to achieve e-commerce sales and brand objectives, including SEM, social media advertising, email marketing, and affiliate programs.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) ensuring maximum ROI and efficient budget allocation.
• Oversee the creation of engaging marketing content and campaigns, working closely with design and content teams to ensure brand consistency and effectiveness.
• Analyze campaign performance data, website analytics, and market trends to identify opportunities for improvement and growth.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance work environment.
• Collaborate with product, sales, and customer service teams to ensure alignment of marketing efforts with overall business goals.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong track record in e-commerce marketing.
• Demonstrated expertise in managing successful paid search (SEM), paid social, email marketing, and affiliate marketing campaigns.
• Strong analytical skills with the ability to interpret data from various sources (Google Analytics, ad platforms) and make data-driven decisions.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Competitive annual salary with significant performance-based bonus opportunities.
• Comprehensive medical aid, retirement fund, and life insurance benefits.
• Generous annual leave and opportunities for professional development and training.
• A dynamic and collaborative work environment within a leading e-commerce company in Nelspruit .
• Potential for career advancement within the organization.