Digital Marketing Manager (E-commerce Focus)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Hybrid work

Medical benefits

Retirement plan

Professional development

Job summary

Placements24 in Nelspruit is seeking an experienced Digital Marketing Manager to lead our e-commerce marketing initiatives in Mpumalanga. This hybrid role focuses on developing and executing strategies that drive online sales, customer acquisition, and brand visibility across SEO, SEM, social media, email, and content.

You will oversee budget management, analytics, and cross‑functional collaboration with sales, product, and creative teams to ensure cohesive execution and measurable growth in a

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of digital marketing experience with proven e-commerce track record.
• Expertise across SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Strong leadership, strategic thinking, and project management skills.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive e-commerce sales.
• Manage and optimize SEO, SEM, social media, and email marketing campaigns.
• Oversee content strategy and creation to support marketing goals.
• Analyze campaign performance, website analytics, and sales data to identify opportunities.
• Collaborate with cross-functional teams to ensure cohesive execution.
• Manage the digital marketing budget and resource allocation.

Skills

Digital marketing

Leadership

Strategic thinking

Project management

E-commerce

Analytics

Education

Bachelor's degree in Marketing or Business Administration

Master's degree (advantage)

Tools

Google Analytics

Google Ads

Social media platforms

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their e-commerce marketing initiatives in Nelspruit. This hybrid role involves developing and executing comprehensive digital marketing strategies to drive online sales, customer acquisition, and brand visibility. You will oversee a range of activities, including SEO, SEM, social media marketing, email marketing, and content strategy, ensuring alignment with overall business objectives. This is a key leadership position for an individual passionate about leveraging digital channels to achieve significant e-commerce growth in a dynamic, collaborative hybrid environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies focused on driving e-commerce sales and customer engagement.
• Manage and optimize SEO, SEM (PPC), social media marketing, and email marketing campaigns.
• Oversee content strategy and creation to support marketing goals and enhance the customer journey.
• Analyze marketing campaign performance, website analytics, and sales data to identify trends and opportunities for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree a plus.
• 5+ years of experience in digital marketing, with a strong proven track record in e-commerce.
• Expertise across various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media ad platforms).
• Strong leadership, strategic thinking, and project management skills.
• Ability to thrive in a hybrid work environment, fostering collaboration between remote and in-office team members.

Benefits

• Attractive annual salary with performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive medical and retirement benefits.
• Generous opportunities for professional development and continuing education.
• Lead a key marketing function in a growing company located in Nelspruit.