Digital Marketing & E-commerce Executive

Placements24; Johannesburg; On-site; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 in Randburg, Gauteng, is seeking a Digital Marketing & E-commerce Executive to drive online sales and brand presence. You will develop and execute integrated campaigns, optimize our e-commerce site, and manage social media to connect with target audiences.

The ideal candidate has 5+ years in digital marketing and e-commerce, hands-on experience with Magento, Shopify, WooCommerce, and strong analytics to inform decisions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing and e-commerce management experience.
• Proven expertise in SEO, SEM, Google Analytics, and social media platforms.
• Hands-on experience with Magento, Shopify, WooCommerce.
• Strong content strategy and creation for digital channels.
• Excellent analytical skills to drive decision-making.
• Marketing automation tools and CRM systems are a plus.
• Exceptional communication and interpersonal skills.
• Ability to work independently and in a fast-paced environment.

Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, content, email, and social media.
• Manage and optimize the e-commerce website with a user-friendly interface and smooth checkout.
• Oversee social media activities: content creation, campaigns, community engagement, performance tracking.
• Analyze website traffic, conversions, customer data, and campaign performance for actionable insights.
• Plan and run paid campaigns (Google Ads, Social) to drive traffic and conversions.
• Collaborate with creative teams on marketing collateral and website content.
• Monitor industry trends and competitor activities to stay ahead.
• Manage marketing budgets and ROI; align with sales and customer service.
• Report on KPIs to senior management.

Skills

Digital marketing

E-commerce management

SEO

SEM

Google Analytics

Social media

Content strategy

Analytics

Marketing automation

CRM

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Magento

Shopify

WooCommerce

Job description

About the Role
Our client, a well-established leader in its industry, is seeking a motivated and experienced Digital Marketing & E-commerce Executive to drive online sales and brand presence. This role, based in the bustling hub of Randburg, Gauteng , is crucial for expanding our client's digital footprint and ensuring a seamless online customer experience. The ideal candidate will have a strong background in developing and executing digital marketing campaigns, managing e-commerce platforms, and leveraging social media to connect with target audiences. We are looking for a proactive individual who can analyze market trends, identify new opportunities, and contribute to the overall growth strategy of the business through innovative digital initiatives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly interface, effective product merchandising, and smooth checkout process.
• Oversee all social media activities, including content creation, campaign management, community engagement, and performance tracking across various platforms.
• Analyze website traffic, conversion rates, customer data, and campaign performance to provide actionable insights and recommendations.
• Plan and execute paid advertising campaigns (Google Ads, Social Media Ads) to drive qualified traffic and conversions.
• Collaborate with creative teams to develop engaging marketing collateral and website content.
• Monitor industry trends and competitor activities to stay ahead of the curve in digital marketing and e-commerce.
• Manage marketing budgets, ensuring efficient allocation of resources and measurable ROI.
• Work closely with sales and customer service teams to ensure alignment and a consistent customer experience.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce management.
• Proven expertise in SEO, SEM, Google Analytics, and social media marketing platforms.
• Hands-on experience with e-commerce platforms (e.g., Magento, Shopify, WooCommerce).
• Strong understanding of content strategy and creation for digital channels.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated ability to manage projects from conception to completion.

Benefits

• Our client offers a competitive salary commensurate with experience, along with comprehensive benefits that include medical aid and a retirement fund.
• This position is based in our modern offices in Randburg, Gauteng , providing a central and accessible location.
• You will be part of a supportive and collaborative team, with opportunities for professional development and training to keep your skills sharp in the ever-evolving digital space.
• Join a company that values innovation and invests in its employees' growth and success.