E-commerce Digital Marketing Specialist

Placements24; Polokwane; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Performance-based bonuses

Learning opportunities

Discounts on company products

Medical benefits

Job summary

Placements24 in Polokwane is seeking a results-oriented E-commerce Digital Marketing Specialist to drive online sales and brand growth through strategic digital campaigns across SEM, SEO, social media, and email.

You will analyze performance data, report insights, and collaborate with design and product teams to ensure marketing efforts align with business goals while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3–5 years of digital marketing experience with a focus on e-commerce.
• Proven SEO, SEM (Google Ads), social ads, and email marketing experience.
• Proficiency with web analytics tools like Google Analytics.
• Strong analytical, communication, and collaboration skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEM, SEO, social, and email.
• Analyze campaign data, generate reports, and recommend improvements to boost ROI.
• Manage SEO strategy for the e-commerce site to improve visibility.
• Create content for blogs, social posts, and newsletters to drive engagement.
• Collaborate with design and product teams to align marketing with business goals.
• Stay updated on digital marketing trends, tools, and best practices.

Skills

Digital marketing

SEO

SEM

Social media advertising

Email marketing

Analytics

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a results-oriented E-commerce Digital Marketing Specialist to join their innovative team in Polokwane. This role is key to driving online sales and brand growth through the strategic implementation of digital marketing initiatives across various channels. You will be responsible for managing and optimizing campaigns, analyzing performance data, and staying at the forefront of digital marketing trends relevant to e-commerce. This is an exciting opportunity for a data-driven marketer to make a significant impact on our client's online presence, contributing to their success in the competitive digital marketplace within a collaborative and forward-thinking company.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including SEM, SEO, social media advertising, and email marketing.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement to maximize ROI.
• Manage the e-commerce website's SEO strategy, ensuring optimal visibility and organic search rankings.
• Develop and manage content for blog posts, social media updates, and email newsletters to drive engagement and conversions.
• Collaborate with cross-functional teams, including design and product development, to ensure marketing efforts align with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the e-commerce industry.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience with SEO, SEM (Google Ads), social media advertising, and email marketing platforms.
• Proficiency in web analytics tools such as Google Analytics.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for continuous learning and professional development.
• A modern and dynamic work environment.
• Generous employee discounts on company products.
• Comprehensive medical and retirement benefits.