Digital Marketing Manager (E-commerce Focus)

Placements24; Gauteng; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary package

Health and wellness benefits

Professional development and career-op

Dynamic and collaborative work环境

Employee discounts and perks

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our client's online marketing in Pretoria, Gauteng. You will develop and execute comprehensive digital strategies to boost brand awareness, customer engagement, and sales growth for ecommerce operations.

The ideal candidate brings 6+ years in digital marketing across multiple channels, with a strong analytics mindset, leadership skills, and a passion for innovation in ecommerce.

Qualifications

• Bachelor's degree required in marketing or related field.
• Minimum 6 years of digital marketing experience, ecommerce focus.
• Proven ability to develop and execute multichannel campaigns.
• Strong knowledge of SEO, SEM, social media, email, and content marketing.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Manage paid advertising campaigns (Google Ads, social ads) to maximize ROI.
• Oversee social media presence and content strategy.
• Drive website traffic and conversions through SEO/SEM.
• Lead email marketing campaigns and nurture leads.
• Collaborate with content creators to produce engaging content.
• Analyze campaign performance and report on key metrics.
• Conduct market research and competitive analysis.
• Manage marketing budget and resource allocation.
• Stay up-to-date with current digital marketing trends.

Skills

Strategic thinking

Multichannel marketing

Leadership

Data-driven decision making

Communication skills

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a prominent player in the online retail sector, is seeking an experienced and visionary Digital Marketing Manager to lead their marketing efforts in **Pretoria**. This role is responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and sales growth for their e-commerce operations. The ideal candidate will have a deep understanding of the digital marketing landscape, a proven ability to manage multiple channels effectively, and a passion for innovation in the e-commerce space. This is an exciting opportunity to shape the digital presence of a growing brand in the heart of **Pretoria, Gauteng**. You will play a key role in defining and implementing strategies that resonate with our target audience and achieve our business objectives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve campaign goals.
• Oversee the company's social media presence, developing engaging content and fostering community interaction.
• Drive website traffic and conversions through effective SEO and SEM strategies.
• Develop and execute email marketing campaigns to nurture leads and retain existing customers.
• Collaborate with content creators to produce high-quality, engaging content that aligns with marketing objectives.
• Analyze marketing campaign performance data and generate regular reports on key metrics.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Work closely with the sales and product development teams to ensure cohesive brand messaging and effective campaign alignment.
• Manage external agencies and vendors as required.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong leadership and project management skills.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and reporting on campaign performance.
• Ability to work effectively in a fast-paced, dynamic environment.
• Creative thinking and a passion for innovation in digital marketing.
• Experience with e-commerce platforms is highly desirable.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment in **Pretoria**.
• Generous annual leave and company holidays.
• Performance-based incentives.
• Access to the latest digital marketing tools and training.
• Employee discounts and perks.
• Contribution to the strategic direction of a growing online business.
• A chance to lead and inspire a marketing team.