Digital Marketing Specialist - E-commerce Growth

Placements24; LegKraal Gate; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Retirement plan

Annual leave

Professional development

Job summary

Placements24 is seeking a data-driven Digital Marketing Specialist in Mahikeng, North West to drive online growth and customer acquisition. You will lead campaigns across SEO, SEM, social media, and email, optimize conversion rates, and analyze performance data to identify optimization opportunities.

The role requires 3–5 years in digital marketing, proficiency with Google Analytics and Google Ads, and experience with e-commerce platforms. Join a dynamic team focused on growing an online brand.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3–5 years in digital marketing with e-commerce focus.
• Proficiency in SEO, SEM, social media, and email marketing.
• Proficient with Google Analytics, Google Ads, and social platforms.
• Strong content marketing and CRO understanding.
• Analytical, with good communication and problem solving.
• Ability to work independently and in a team.
• Experience with Shopify/WooCommerce is a plus.

Responsibilities

• Develop and execute digital marketing campaigns across SEO, SEM, social media, and email.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Conduct keyword research and implement SEO best practices.
• Create engaging content for website, social, and newsletters.
• Analyze website traffic and campaign performance using analytics tools.
• Identify trends to optimize customer acquisition and marketing strategy.
• Collaborate with web dev and design teams to improve UX and CRO.
• Stay current with digital marketing trends and techniques.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

CRO

Analytics

Data-driven

Communication

Teamwork

E-commerce

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Ads

Google Analytics

Job description

About the Role

Our client, a thriving e-commerce business, is seeking a skilled and data-driven Digital Marketing Specialist to drive online growth and customer acquisition strategies in Mahikeng, North West . This role is essential for enhancing our client's online presence, optimizing conversion rates, and managing various digital marketing channels. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy. You will be responsible for executing campaigns, analyzing performance data, and identifying opportunities for improvement. We are looking for a creative and analytical marketer who can contribute significantly to the company's e-commerce success. This is a fantastic opportunity to work within a dynamic team and make a tangible impact on a growing online brand. The role requires a hands‑on approach to digital strategy execution.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple platforms (SEO, SEM, Social Media, Email).
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and conversion-focused content for website, social media, and email newsletters.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Identify trends and insights to optimize marketing strategies and improve customer acquisition.
• Manage social media profiles and engagement strategies.
• Implement and manage email marketing campaigns, including segmentation and automation.
• Collaborate with web development and design teams to improve user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency in using Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of content marketing and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
• Creative mindset with attention to detail.

Benefits

• Our client offers a competitive salary package, along with performance-based bonuses.
• Benefits include medical aid contributions and a retirement savings plan.
• Opportunities for professional development and training in the latest digital marketing techniques are provided.
• The role is based at our client's offices in Mahikeng, North West , fostering a collaborative and innovative work environment.
• We offer generous paid annual leave and adhere to all statutory employment regulations.
• Join a company that values digital innovation and provides a platform for significant career growth.