Digital Marketing Specialist - Performance Campaigns

Placements24; Midrand; Hybrid; ZAR 279,000 - 469,000; Full time

Benefits offered by this job

Salary package commensurate with exp.

Medical aid contributions

Provident fund

Growth opportunities

Hybrid work model

Team-building activities

Job summary

Placements24 in Midrand, Gauteng, is hiring a Digital Marketing Specialist to drive performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other channels. The role blends in‑office collaboration with remote flexibility to optimize ROI and support brand growth.

You will conduct keyword research, segment audiences, test ad copies, monitor metrics, allocate budgets, and report insights to stakeholders.

Qualifications

• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of various digital advertising platforms (Google Ads, Social Media Advertising) and analytics tools (Google Analytics).
• Solid understanding of SEO, SEM, and content marketing principles.
• Excellent analytical skills and ability to interpret complex data into actionable insights.
• Proficiency in A/B testing and landing page optimization techniques.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Experience with marketing automation tools is a plus.

Responsibilities

• Develop, implement, and manage comprehensive paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant digital channels.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies and targeting.
• Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and identifying areas for optimization.
• A/B test ad copy, landing pages, and creative elements to improve campaign effectiveness and conversion rates.
• Manage and allocate advertising budgets effectively, ensuring maximum return on investment.
• Generate regular performance reports for stakeholders, providing insights and actionable recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains at the forefront of the industry.
• Collaborate with the broader marketing team to ensure cohesive brand messaging and integrated campaign efforts.
• Identify new growth opportunities through exploration of emerging platforms and advertising formats.

Job description

About the Role

Our client, a dynamic and rapidly expanding entity in the digital space, is seeking a talented and results-driven Digital Marketing Specialist to spearhead their performance marketing initiatives. This is an exciting opportunity for a proactive individual to contribute significantly to brand growth and customer acquisition strategies. The role involves hands‑on management of paid advertising campaigns across various platforms, with a strong focus on optimizing for ROI and achieving key business objectives. Located in the vibrant commercial hub of Midrand, Gauteng , this position offers a blend of in‑office collaboration and remote flexibility, fostering a productive and adaptable work environment. Our client is committed to innovation and excellence, providing a platform for professional development and impactful work.

Key Responsibilities

• Develop, implement, and manage comprehensive paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant digital channels.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies and targeting.
• Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and identifying areas for optimization.
• A/B test ad copy, landing pages, and creative elements to improve campaign effectiveness and conversion rates.
• Manage and allocate advertising budgets effectively, ensuring maximum return on investment.
• Generate regular performance reports for stakeholders, providing insights and actionable recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains at the forefront of the industry.
• Collaborate with the broader marketing team to ensure cohesive brand messaging and integrated campaign efforts.
• Identify new growth opportunities through exploration of emerging platforms and advertising formats.

Requirements

• Proven work experience as a Digital Marketing Specialist or similar role, with a strong track record in managing successful paid campaigns.
• In-depth knowledge of various digital advertising platforms (Google Ads, Social Media Advertising) and analytics tools (Google Analytics).
• Solid understanding of SEO, SEM, and content marketing principles.
• Excellent analytical skills and ability to interpret complex data into actionable insights.
• Proficiency in A/B testing and landing page optimization techniques.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Experience with marketing automation tools is a plus.

Benefits

• Our client offers a competitive remuneration package, including a salary commensurate with experience.
• Employees enjoy a comprehensive benefits package, which may include medical aid contributions and a provident fund.
• There are excellent opportunities for professional growth and development within a supportive and collaborative team environment.
• The role also offers the flexibility of a Hybrid work model, balancing in-office engagement with remote work.
• Regular team‑building activities and a vibrant office culture contribute to a rewarding work experience in Midrand, Gauteng .