Digital Advertising Specialist

Placements24; Benoni; Presencial; ZAR 300 000 - 520 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance bonuses

Health benefits

Retirement plan

Training & development

Collaborative environment

Resumo da oferta

Placements24 is seeking a Digital Advertising Specialist to join our marketing team in Benoni. The role focuses on planning, executing, and optimizing paid digital campaigns across Google Ads, Facebook/Instagram, and LinkedIn to drive lead generation and customer acquisition.

You will manage budgets, analyze performance, and refine strategies for ROI. The ideal candidate has 3+ years of hands-on experience in digital advertising, a solid understanding of PPC, social media, and programmatic

Qualificações

• Bachelor's degree in marketing, advertising, business, or related field.
• Minimum of 3 years of hands-on experience managing digital advertising campaigns, especially Google Ads and social media.
• Proven track record of managing paid media budgets and delivering ROI (ROI, CPA).
• Strong analytics and reporting skills using Google Analytics and platform dashboards.

Responsabilidades

• Plan, execute, and manage paid advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Develop targeting strategies, audience segmentation, and bidding to optimize performance.
• Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and adjust to improve results.
• Conduct A/B tests on ad copy, creatives, and landing pages to identify winning elements.
• Manage budgets to ensure efficient spend and maximum ROI; generate performance reports.

Conhecimentos

PPC advertising

Google Ads

Social media advertising

Programmatic advertising

Analytics tools

Audience targeting

Formação académica

Bachelor's degree in Marketing, Advertising, Business, or related field

Ferramentas

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Descrição da oferta de emprego

About the Role

Our client is seeking a talented and results-driven Digital Advertising Specialist to join their marketing team in Benoni . This role is crucial for planning, executing, and optimizing paid digital advertising campaigns across various platforms to drive lead generation, brand awareness, and customer acquisition. You will be responsible for managing budgets, analyzing campaign performance, and continuously refining strategies to achieve the best possible ROI. The ideal candidate has a deep understanding of PPC advertising, social media advertising, and programmatic advertising, with a proven ability to deliver measurable results. This position offers a fantastic opportunity to contribute to impactful campaigns in a vibrant marketing department located in Benoni .

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Develop and implement effective targeting strategies, audience segmentation, and bidding strategies to optimize campaign performance.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and make data-driven adjustments to improve results.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting to identify optimal campaign elements.
• Manage advertising budgets effectively, ensuring efficient spend and maximum return on investment.
• Generate regular reports on campaign performance, insights, and recommendations for future strategies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing digital advertising campaigns , particularly with Google Ads and social media advertising.
• Proven track record of successfully managing paid media budgets and delivering strong campaign performance (ROI, CPA).
• Proficiency in using analytics tools (e.g., Google Analytics) and ad platform reporting dashboards.
• Strong understanding of audience targeting, keyword research, and campaign optimization techniques.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Retirement savings plan options.
• Opportunities for training and professional development within the field of digital advertising.
• A dynamic and collaborative work environment in Benoni , focused on achieving marketing success.