Digital Advertising Specialist

Placements24; Stellenbosch; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Advertising tools

Health benefits

Training & certifications

Office culture in Paarl

Job summary

Placements24 is seeking a Digital Advertising Specialist to design, implement, and manage paid campaigns across Google, Meta, and LinkedIn to drive lead generation and customer acquisition. You will collaborate with marketing to align with objectives and audience engagement.

The ideal candidate has 3+ years of experience in managing paid campaigns, strong analytics, and proficiency with Google Analytics. This on-site role offers growth and a collaborative office environment in Paarl.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Minimum 3 years of experience managing paid digital advertising campaigns.
• Proven expertise in Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of audience segmentation, targeting, and campaign optimization techniques.
• Proficiency in A/B testing and creative ad development.

Responsibilities

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and budget management for all paid media initiatives.
• Create compelling ad copy and visual assets, ensuring alignment with brand guidelines and campaign objectives.
• Monitor campaign performance daily, optimizing bids, targeting, and creatives to achieve KPIs.
• Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.
• Stay current with industry trends, best practices, and emerging platforms in digital advertising.

Skills

Audience segmentation

Budget management

Keyword research

Ad copy creation

Performance optimization

Data analysis

A/B testing

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client is seeking a results-oriented Digital Advertising Specialist to join their team based in Paarl, Western Cape . This role is instrumental in designing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive lead generation and customer acquisition. You will work closely with the marketing department to ensure campaigns align with business objectives and target audience engagement. This is a fantastic opportunity for a data-driven advertiser to optimize campaign performance in a vibrant, office-based environment.

Key Responsibilities

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and budget management for all paid media initiatives.
• Create compelling ad copy and visual assets, ensuring alignment with brand guidelines and campaign objectives.
• Monitor campaign performance daily, optimizing bids, targeting, and creatives to achieve key performance indicators (KPIs).
• Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.
• Stay current with industry trends, best practices, and emerging platforms in digital advertising.

Requirements

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Minimum of 3 years of experience in managing paid digital advertising campaigns.
• Proven expertise in Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of audience segmentation, targeting, and campaign optimization techniques.
• Proficiency in A/B testing and creative ad development.

Benefits

• Competitive annual salary and performance incentives.
• Access to advanced advertising tools and technologies.
• Comprehensive health and wellness benefits.
• Opportunities for professional training and certifications.
• A supportive and collaborative office culture in Paarl .