E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement planning

Hybrid work

Job summary

Placements24 is seeking a data-driven E-commerce CRO Specialist in Polokwane, Limpopo. You will design and run A/B tests, analyze user behavior, and partner with designers and developers to enhance the online shopping experience.

The role emphasizes measurable results, using Google Analytics, heatmaps, and surveys to identify friction points. A strong analytics background and excellent communication in a hybrid work setting are required.

Qualifications

• 4+ years in CRO, UX optimization, or related e-commerce analytics role.
• Proven track record of improving conversion rates through data-driven experimentation.
• Familiar with A/B/multivariate testing and web analytics platforms.

Responsibilities

• Develop and execute a comprehensive CRO strategy to improve conversion rates and user experience.
• Design, implement, and manage A/B and multivariate tests on website elements, pages, and CTAs.
• Analyze user behavior with Google Analytics, heatmaps, session recordings, and surveys to identify friction points and opportunities.
• Translate data insights into actionable recommendations for website improvements.
• Collaborate with designers, developers, and content creators to implement optimization recommendations.
• Conduct user research and gather customer feedback to inform CRO strategies.
• Monitor KPIs related to conversion rates, bounce rates, and AOV.
• Stay up-to-date with CRO trends and tools; share findings with stakeholders.

Skills

CRO

A/B testing

Google Analytics

UX optimization

Data analysis

Education

Bachelor’s degree in Marketing, Statistics, Psychology, Computer Science, or related field

Tools

Optimizely

VWO

Google Optimize

Google Analytics

Job description

About the Role

Our client, a leading online retailer operating in **Polokwane, Limpopo**, is seeking a highly analytical and data-driven E-commerce Conversion Rate Optimization (CRO) Specialist. This role is central to maximizing the effectiveness of our client's website by improving user experience and increasing conversion rates. You will be responsible for designing, implementing, and analyzing A/B tests and other optimization strategies. The ideal candidate possesses a deep understanding of user behaviour, web analytics, and CRO methodologies. This is a fantastic opportunity to significantly impact online sales and customer journey optimization within a growing business based in **Polokwane**. We are looking for a proactive and innovative individual who thrives on solving complex problems and driving measurable results in a **hybrid** work environment.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy to improve website conversion rates and user experience.
• Design, implement, and manage A/B tests and multivariate tests on website elements, landing pages, and calls-to-action.
• Analyze website user behaviour using tools such as Google Analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities.
• Translate data insights into actionable recommendations for website improvements.
• Collaborate with designers, developers, and content creators to implement optimization recommendations.
• Conduct user research and gather customer feedback to inform CRO strategies.
• Monitor key performance indicators (KPIs) related to conversion rates, bounce rates, and average order value (AOV).
• Stay up-to-date with the latest CRO trends, tools, and best practices.
• Document and share findings from optimization experiments with relevant stakeholders.

Requirements

• Minimum of 4 years of experience in CRO, UX optimization, or a related e-commerce analytics role.
• Proven track record of successfully improving conversion rates through data-driven experimentation.
• In-depth knowledge of A/B testing tools (e.g., Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Google Analytics).
• Strong understanding of user experience (UX) principles and conversion funnels.
• Experience with user research methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in data visualization and reporting.
• Strong communication and collaboration skills.
• Ability to work effectively in a **hybrid** model based in **Polokwane, Limpopo**.
• Bachelor’s degree in Marketing, Statistics, Psychology, Computer Science, or a related field.

Benefits

• Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package including medical aid and retirement planning.
• This hybrid role offers a balance of in-office collaboration in Polokwane and remote flexibility.
• Opportunities for professional growth and development are provided through workshops and access to industry resources.
• You will work on challenging projects that have a direct impact on business success.
• Other benefits include generous paid time off and staff discounts.
• Join a forward-thinking company committed to optimizing the online customer experience.