E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Sandton; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Health benefits

Paid time off

Professional development

Descripción de la vacante

Placements24 in Sandton is seeking a data-driven E-commerce CRO Specialist to optimize the online shopping journey, drive conversion, A/B testing, and improve AOV and revenue.

You will analyze user behavior, collaborate with UX/UI and developers, run experiments across landing pages, product pages and checkout flows, and report on key metrics to inform strategy.

This role offers a hybrid work setup in Sandton with opportunities for professional growth and exposure to a fast-paced e-commerce brand.

Formación

• Minimum 3 years of CRO, web analytics or related digital marketing experience.
• Experience designing, running and analyzing A/B and multivariate tests.
• Proficient with analytics and CRO tools and user behavior analysis.

Responsabilidades

• Analyze website data, user behavior and funnel performance to identify CRO opportunities.
• Design, plan and execute A/B and multivariate tests on pages and checkout flows.
• Utilize tools (Google Analytics, Hotjar, Crazy Egg) to gather insights and track tests.
• Develop hypotheses from data, user feedback and industry best practices.
• Collaborate with UX/UI and developers to implement changes.
• Monitor key conversion metrics and report insights for optimization.
• Stay updated on CRO, UX and e-commerce best practices.
• Conduct user research and usability testing to deepen understanding of customer needs.
• Ensure CRO efforts align with overall e-commerce strategy.
• Translate findings into actionable strategies to boost sales.

Conocimientos

CRO

Web analytics

A/B testing

UX understanding

Data visualization

Analytical skills

Communication

Educación

Bachelor's degree in Marketing, Business, Statistics

Herramientas

Google Analytics

Optimizely

VWO

Google Optimize

Hotjar

Crazy Egg

Descripción del empleo

About the Role

Our client, a prominent online retailer based in the sophisticated business district of Sandton, Gauteng , is seeking a data-driven and innovative E-commerce Conversion Rate Optimization (CRO) Specialist. This role is pivotal in enhancing the user experience and maximizing the conversion potential of our e-commerce platform. You will be responsible for identifying friction points in the customer journey, designing and executing A/B tests, and implementing data-backed strategies to increase conversion rates, average order value, and overall revenue. The ideal candidate has a strong analytical mindset, a deep understanding of user behavior, and a proven ability to drive measurable improvements in online sales. This is a fantastic opportunity to optimize online performance for a leading brand in Sandton, Gauteng .

Key Responsibilities

• Analyze website data, user behavior, and funnel performance to identify opportunities for CRO.
• Design, plan, and execute A/B tests and multivariate tests on website elements, including landing pages, product pages, and checkout flows.
• Utilize analytics tools (e.g., Google Analytics, Hotjar, Crazy Egg) to gather insights and track test performance.
• Develop hypotheses based on data, user feedback, and industry best practices.
• Collaborate with UX/UI designers and developers to implement optimized website changes.
• Monitor and report on key conversion metrics, providing insights and recommendations for continuous improvement.
• Stay up-to-date with the latest trends and techniques in CRO, UX, and e-commerce best practices.
• Conduct user research, surveys, and usability testing to gain a deeper understanding of customer needs.
• Ensure that all CRO efforts are aligned with the overall e-commerce strategy and business objectives.
• Translate findings into actionable strategies that improve customer experience and drive sales.

Requirements

• Minimum of 3 years of experience in Conversion Rate Optimization (CRO), web analytics, or a related digital marketing role with a focus on conversion.
• Proven experience in designing, running, and analyzing A/B tests and multivariate tests.
• Proficiency in using web analytics tools (e.g., Google Analytics) and CRO tools (e.g., Optimizely, VWO, Google Optimize).
• Strong understanding of user experience (UX) principles and user behavior analysis.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Experience with data visualization and reporting.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Familiarity with HTML/CSS is a plus.
• A results-oriented mindset with a passion for optimizing online performance.

Benefits

Our client offers a competitive salary package commensurate with your expertise and contribution to revenue growth. This position provides a hybrid work arrangement, offering the flexibility to balance remote work with in-office collaboration at our prime location in Sandton, Gauteng . We provide comprehensive health benefits, ample paid time off, and significant opportunities for professional development and skill enhancement. Join a dynamic team dedicated to enhancing user experience and driving exceptional results in the fast-paced world of e-commerce.