E-commerce Conversion Rate Optimization Specialist

Placements24; South Africa; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based incentives

Advanced CRO tools and training

Professional development

Collaborative team environment

Job summary

Placements24 is seeking an analytical and results-driven E-commerce CRO Specialist to join our team in Polokwane, Limpopo. You will lead conversion optimization across the customer journey, conduct user research, analyze data, design A/B tests, and collaborate with UX, development, and content teams to improve revenue.

The ideal candidate has a solid background in e-commerce analytics, experience with testing tools like Optimizely or Google Optimize, and a strong data-driven mindset.

Qualifications

• Bachelor's degree in Marketing, Statistics, Business Analytics, Economics or a related quantitative field.
• At least 3 years in Ecommerce CRO or equivalent optimization role.
• Experience with A/B/multivariate testing tools and web analytics platforms.
• Strong UX understanding and data-driven decision making.
• Excellent written and verbal communication; collaborative work style.

Responsibilities

• Develop and execute a comprehensive CRO strategy for the ecommerce site.
• Analyze traffic, behavior, and conversion funnels using analytics tools.
• Design and run A/B and multivariate tests; analyze results.
• Conduct user research, usability testing, surveys, and heatmaps.
• Collaborate with UX/UI, development and content teams to implement changes.
• Monitor KPIs: conversion rate, AOV, bounce rate; report insights.
• Stay updated on CRO trends, tools and best practices.
• Generate regular testing progress and results reports for stakeholders.

Skills

Analytical thinking

Data interpretation

UX understanding

Communication

Education

Bachelor's degree in Marketing/Statistics/Business Analytics/Economics

Tools

Optimizely

VWO

Google Optimize

Google Analytics

Job description

About the Role

Our client, a prominent online retailer, is actively seeking a highly analytical and results-driven E-commerce Conversion Rate Optimization (CRO) Specialist to join their team in Polokwane, Limpopo. This role is pivotal in maximizing the value of website traffic by identifying and implementing strategies to improve conversion rates across all stages of the customer journey. You will be responsible for conducting user research, analyzing website data, designing and executing A/B tests, and collaborating with cross-functional teams to drive continuous improvements. The ideal candidate has a deep understanding of user behavior, web analytics, and optimization techniques within an e-commerce context. If you are passionate about data, experimentation, and driving tangible revenue growth, this is an excellent opportunity to make a significant impact. Join our client in Polokwane and contribute to their ongoing success in the digital marketplace. This role offers a hybrid work arrangement, balancing in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy for the e-commerce website.
• Conduct thorough analysis of website data (traffic sources, user behavior, conversion funnels) using tools like Google Analytics.
• Design, implement, and analyze A/B tests and multivariate tests to optimize website elements (e.g., calls-to-action, landing pages, checkout process).
• Perform user research, including usability testing, surveys, and heatmapping analysis, to identify user pain points and opportunities.
• Collaborate with UX/UI designers, developers, and content creators to implement recommended changes.
• Monitor key performance indicators (KPIs) related to conversion rates, average order value, and bounce rates.
• Stay up-to-date with the latest CRO trends, tools, and best practices.
• Generate regular reports on testing progress, results, and insights to stakeholders.
• Contribute to the overall e-commerce strategy by providing data-driven recommendations.

Requirements

• Bachelor's degree in Marketing, Statistics, Business Analytics, Economics, or a related quantitative field.
• Minimum of 3 years of experience specifically in E-commerce Conversion Rate Optimization.
• Proven experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Google Analytics).
• Strong understanding of user experience (UX) principles and best practices.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Proficiency in interpreting complex data sets and translating them into actionable insights.
• Strong written and verbal communication skills.
• Experience with user research methodologies is a plus.
• Ability to work independently and collaboratively within a team.
• Located in or near Polokwane, Limpopo, and comfortable with a hybrid work schedule.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to directly impact revenue growth and website performance.
• Access to advanced CRO tools and training.
• Professional development opportunities within a growing company.
• Collaborative team environment.
• Be part of a key initiative for a leading online retailer.