E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional growth

Impactful projects

Job summary

Placements24 in Kimberley, Northern Cape, is seeking a data-driven CRO Specialist to optimize the company’s e-commerce website. You will design, run, and analyze A/B tests and other experiments to improve user experience and increase conversions across the customer journey.

The role requires strong web analytics, familiarity with heatmaps and session recordings, collaboration with UI/UX and development teams, and the ability to translate data into actionable improvements.

Qualifications

• Minimum 3 years of experience in CRO/UX optimization or related role within an e-commerce environment.

Responsibilities

• Develop and execute a comprehensive CRO strategy for the e-commerce website.
• Design, implement, and manage A/B tests, multivariate tests, and other experiments to improve key conversion metrics.
• Analyze user behavior through tools like heatmaps, session recordings, and user surveys to identify pain points and opportunities.
• Use web analytics data (e.g., Google Analytics) to understand user journeys and identify areas for optimization.
• Collaborate with UI/UX designers and web developers to implement tested changes and new features.
• Communicate test hypotheses, results, and recommendations to stakeholders in a clear and concise manner.
• Stay up-to-date with the latest trends and best practices in CRO, UX, and e-commerce optimization.
• Monitor website performance and conversion rates, identifying trends and potential issues.
• Document test plans, results, and learnings to build a knowledge base.
• Contribute to user research initiatives to gain deeper customer insights.

Skills

CRO

UX optimization

A/B testing

Analytics

Data-driven mindset

Communication

Education

Bachelor's degree in Marketing, Psychology, Statistics, Business, or related field

Tools

Google Optimize

Optimizely

VWO

Google Analytics

Hotjar

Crazy Egg

Job description

About the Role

Our client is seeking a data-driven and analytical E-commerce Conversion Rate Optimization (CRO) Specialist to join their expanding marketing team in Kimberley, Northern Cape . This role is critical for maximizing the potential of the company's e-commerce website by improving user experience and increasing conversion rates. You will be responsible for designing, implementing, and analyzing A/B tests and other experiments to optimize the customer journey, from initial visit to final purchase. The ideal candidate possesses a strong understanding of user behavior, web analytics, and A/B testing methodologies. This position offers a fantastic opportunity to directly influence revenue growth and contribute to strategic website improvements. We are looking for a proactive individual who can identify optimization opportunities, interpret complex data, and translate findings into actionable recommendations. Join our client's team in Kimberley and play a vital part in enhancing their online sales performance. This role requires a blend of analytical rigor, user empathy, and strategic thinking. We foster a collaborative environment focused on continuous improvement and measurable results.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy for the e-commerce website.
• Design, implement, and manage A/B tests, multivariate tests, and other experiments to improve key conversion metrics.
• Analyze user behavior through tools like heatmaps, session recordings, and user surveys to identify pain points and opportunities.
• Use web analytics data (e.g., Google Analytics) to understand user journeys and identify areas for optimization.
• Collaborate with UI/UX designers and web developers to implement tested changes and new features.
• Communicate test hypotheses, results, and recommendations to stakeholders in a clear and concise manner.
• Stay up-to-date with the latest trends and best practices in CRO, UX, and e-commerce optimization.
• Monitor website performance and conversion rates, identifying trends and potential issues.
• Document test plans, results, and learnings to build a knowledge base.
• Contribute to user research initiatives to gain deeper customer insights.

Requirements

• Minimum of 3 years of experience in CRO, UX optimization, or a related role within an e-commerce environment.
• Proven experience in designing and executing A/B tests and analyzing their results.
• Proficiency with CRO tools such as Google Optimize, Optimizely, VWO, or similar.
• Strong understanding of web analytics tools like Google Analytics.
• Familiarity with user behavior analysis tools (e.g., Hotjar, Crazy Egg).
• Excellent analytical and problem-solving skills, with a data-driven mindset.
• Strong understanding of UI/UX principles and best practices.
• Good communication and collaboration skills.
• Bachelor's degree in Marketing, Psychology, Statistics, Business, or a related field.
• Experience with personalization strategies is a plus.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work model offering a flexible work arrangement.
• Opportunities for professional growth and development in the CRO field.
• Work on impactful projects that directly drive business results.
• Collaborative and data-focused team environment in Kimberley, Northern Cape .
• Comprehensive health benefits.
• Continuous learning opportunities.