E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Soweto; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Career development

Job summary

Placements24 in Soweto, Gauteng, is seeking an E-commerce Conversion Rate Optimization (CRO) Specialist to improve user experience and boost conversions across the online store. You will analyze user behavior, identify friction points, and implement data-driven optimization strategies with cross‑functional teams.

The role requires strong analytics, A/B testing expertise, and collaboration with UX, development, and marketing to drive revenue growth. On-site work in Soweto is required.

Qualifications

• Bachelor’s degree or higher in a related field.
• Proven track record in CRO/UX roles in e‑commerce.
• Experience with A/B/multivariate testing and analytics.

Responsibilities

• Analyze user behavior to identify conversion bottlenecks.
• Design and execute A/B and multivariate tests on pages and checkout flows.
• Use web analytics to measure test performance and impact on conversions.

Skills

CRO Specialist

UX Analyst

A/B Testing

Web Analytics

Data-driven

Communication

Education

Bachelor's in Marketing

Bachelor's in Psychology

Statistics

HCI

Tools

Google Analytics

Optimizely

VWO

Job description

About the Role

Our client, a dynamic player in the online retail space, is seeking a skilled E-commerce Conversion Rate Optimization (CRO) Specialist to join their dedicated team in Soweto, Gauteng . This role is pivotal in enhancing the user experience on their e-commerce platform, with the ultimate goal of maximizing conversion rates and driving sales growth. You will be responsible for analyzing user behavior, identifying friction points, and implementing data-driven strategies for website and campaign optimization. The ideal candidate has a keen eye for detail, a strong understanding of user psychology, and a proven track record in A/B testing and website analytics within an e-commerce context. This is an exciting opportunity to contribute directly to the bottom line of a growing online business.

Key Responsibilities

• Conduct comprehensive analyses of website user behavior, identifying bottlenecks and opportunities for conversion improvement.
• Develop and execute A/B and multivariate tests on website elements, landing pages, and checkout processes.
• Utilize web analytics tools (e.g., Google Analytics) to track test performance and measure impact on conversion rates.
• Translate data insights into actionable recommendations for website design, user experience (UX), and marketing campaigns.
• Collaborate with UX designers, developers, and marketing teams to implement optimized solutions.
• Research and stay updated on the latest CRO best practices, tools, and industry trends.
• Monitor key conversion metrics and provide regular reports on CRO activities and their impact.
• Develop user personas and customer journey maps to better understand target audiences and their needs.
• Ensure a seamless and intuitive customer journey from first click to final purchase.

Requirements

• Proven experience as a CRO Specialist, UX Analyst, or similar role within an e-commerce environment.
• Demonstrated success in designing, implementing, and analyzing A/B tests that have increased conversion rates.
• Proficiency with web analytics tools (e.g., Google Analytics) and CRO platforms (e.g., Optimizely, VWO).
• Strong understanding of user experience (UX) principles, heuristics, and design best practices.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Good communication and collaboration skills, with the ability to present findings and recommendations clearly.
• Familiarity with HTML, CSS, and JavaScript is a plus, to better understand technical implementation.
• Bachelor's degree in Marketing, Psychology, Statistics, Human-Computer Interaction, or a related field.
• Must be able to work full-time and on-site in Soweto, Gauteng .

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions.
• You will be provided with the latest tools and resources necessary for CRO and web analytics.
• Opportunities for professional development and continuous learning in the field of digital optimization are encouraged.
• Join a collaborative and innovative team environment at our offices in Soweto .
• This role offers the chance to directly impact revenue growth and enhance customer satisfaction for a growing online brand.
• We provide a supportive atmosphere with opportunities for career advancement.