E-commerce Conversion Rate Optimizer

Placements24; Upington; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Bonuses

Professional development

Vibrant Upington office

Job summary

Placements24 in Upington, Northern Cape, seeks an experienced Conversion Rate Optimizer to drive e-commerce performance. You will analyze behavior, design tests, and implement data-backed strategies to improve the customer journey from discovery to purchase.

The role emphasizes turning visitors into customers via rigorous experimentation, heatmap analysis, and cross-functional collaboration with design, development, and marketing teams. A strong analytics mindset and UX awareness are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 4+ years in Conversion Rate Optimization (CRO) or related analytics in e‑commerce.
• Strong knowledge of A/B testing methodologies and web analytics.

Responsibilities

• Analyze website traffic, user behavior, and conversion funnels to identify optimization opportunities.
• Design, implement, and manage A/B tests and multivariate tests on landing pages, product pages, checkout flows, and CTAs.
• Develop hypotheses from data analysis and user research to guide testing.
• Use web analytics tools and CRO platforms to track test performance and insights.
• Interpret results and provide actionable recommendations for website improvements.
• Collaborate with design, development, and marketing teams to deploy winning variations.
• Stay updated on CRO trends, tools, and best practices.
• Conduct user surveys, heatmaps, and session recordings to understand pain points.
• Optimize the customer journey to reduce friction and boost conversions.
• Monitor KPIs related to conversion rates and report progress.

Skills

A/B testing

Web analytics

Heatmaps

Session replays

Analytical thinking

Communication

UX/UI awareness

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Optimizely

VWO

Job description

About the Role

Our client is seeking a data-driven and analytical E-commerce Conversion Rate Optimizer (CRO) to join their team in Upington, Northern Cape . This role is dedicated to maximizing the effectiveness of their e-commerce website by improving user experience and increasing conversion rates. You will be responsible for analyzing user behavior, conducting A/B tests, and implementing data-backed strategies to optimize the customer journey from discovery to purchase. The ideal candidate possesses a strong understanding of web analytics, user psychology, and conversion optimization techniques. This is a pivotal role for someone passionate about turning website visitors into loyal customers and driving measurable business growth. You will have the opportunity to implement impactful changes and see direct results in a dynamic retail environment.

Key Responsibilities

• Analyze website traffic, user behavior, and conversion funnels to identify opportunities for optimization.
• Design, implement, and manage A/B tests and multivariate tests on website elements such as landing pages, product pages, checkout flows, and calls-to-action.
• Develop hypotheses based on data analysis and user research to guide testing efforts.
• Utilize web analytics tools (e.g., Google Analytics) and CRO platforms to track test performance and gather insights.
• Interpret test results and provide clear, actionable recommendations for website improvements.
• Collaborate with design, development, and marketing teams to implement winning test variations.
• Stay up-to-date with the latest CRO trends, tools, and best practices.
• Conduct user surveys, heatmaps, and session recordings analysis to understand user pain points.
• Optimize the entire customer journey to reduce friction and improve conversion rates.
• Monitor key performance indicators (KPIs) related to conversion rates and report on progress.

Requirements

• Bachelor\'s degree in Marketing, Business, Statistics, or a related field.
• Proven experience (4+ years) in Conversion Rate Optimization (CRO) or a related analytical role within e-commerce.
• Strong understanding of A/B testing methodologies and principles.
• Proficiency with web analytics tools (e.g., Google Analytics) and CRO software (e.g., Optimizely, VWO).
• Experience with user behavior analysis tools like heatmaps and session replays.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate data insights into actionable optimization strategies.
• Strong communication and presentation skills.
• Familiarity with UX\/UI principles and web design best practices.
• Ability to work effectively in a team environment and manage projects independently.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to directly impact sales and customer acquisition.
• Work in a dynamic and results-oriented team.
• Professional development and learning opportunities in the field of CRO.
• Vibrant work environment located in Upington, Northern Cape .
• Contribution to enhancing the online shopping experience for customers.