E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Stellenbosch; On-site; ZAR 450,000 - 700,000; Full time

Job summary

Placements24 is seeking a highly analytical E-commerce Conversion Rate Optimization (CRO) Specialist to join our Paarl team in the Western Cape. You will identify user experience bottlenecks, run A/B tests, and implement data-backed improvements to boost online sales and conversion efficiency.

You will work with marketing, development, and design to translate insights into tangible website enhancements, stay current with CRO trends, and document test plans and learnings for the knowledge base.

Qualifications

• Proven experience in CRO and website optimization.
• Strong knowledge of A/B testing methodologies and tools.
• Proficiency with web analytics and user behavior tools.
• Bachelor's degree in Marketing, Statistics or Psychology preferred.

Responsibilities

• Analyze website user behavior to identify conversion bottlenecks.
• Plan and run A/B and multivariate tests on landing pages, product pages, and checkout.
• Translate data into actionable recommendations.
• Collaborate with marketing, development and design teams.
• Monitor test results and report findings and recommendations.
• Document test plans and learnings for the knowledge base.

Skills

CRO

A/B testing

Data analysis

Communication

Collaboration

Education

Bachelor's degree in Marketing/Statistics/Psychology

Tools

Google Optimize

Optimizely

VWO

Google Analytics

Adobe Analytics

Hotjar

Crazy Egg

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Conversion Rate Optimization (CRO) Specialist to join their team in Paarl, Western Cape . This role is critical for maximizing the effectiveness of our client's website and driving higher conversion rates. You will be responsible for identifying user experience bottlenecks, conducting A/B tests, and implementing data-backed improvements to enhance the customer journey and boost sales. The ideal candidate possesses a deep understanding of user behavior, web analytics, and optimization techniques within an e-commerce context. You will work closely with the web development, marketing, and design teams to translate insights into tangible improvements. This is an exciting opportunity to directly impact revenue growth and optimize online performance.

Key Responsibilities

Analyze website user behavior using tools like Google Analytics, heatmaps, and session recordings to identify areas for improvement. Develop and execute A/B and multivariate tests on website elements, including landing pages, product pages, checkout flows, and calls-to-action. Formulate hypotheses based on data analysis and user research to guide testing strategies. Implement changes on the website through CMS or by collaborating with developers. Monitor test performance, analyze results, and report on findings and recommendations. Collaborate with the marketing team to ensure landing pages are optimized for campaign traffic. Work with UX/UI designers to create intuitive and user-friendly website experiences. Stay up-to-date with the latest CRO trends, tools, and best practices. Contribute to the overall e-commerce strategy by providing insights on user behavior and conversion optimization. Document test plans, results, and learnings to build a knowledge base.

Requirements

Proven experience as a CRO Specialist, Conversion Analyst, or in a similar role focused on website optimization. Strong understanding of A/B testing methodologies and tools (e.g., Google Optimize, Optimizely, VWO). Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics). Experience with user behavior analysis tools (e.g., Hotjar, Crazy Egg). Knowledge of UX/UI principles and best practices. Excellent analytical and problem-solving skills. Strong understanding of e-commerce user journeys and conversion funnels. Ability to translate data into actionable recommendations. Good communication and collaboration skills. Bachelor's degree in Marketing, Statistics, Psychology, or a related field is preferred.

Benefits

Our client offers a competitive salary, comprehensive medical benefits, and performance incentives. This role is based at our modern facility in Paarl, Western Cape , providing a professional and collaborative office environment. Enjoy opportunities for continuous learning and professional development within the thriving e-commerce sector. Be part of a results-oriented team focused on driving tangible business outcomes. This position offers significant scope for impact and career growth within a dynamic company.